Industry Vet Rebecca Weinberg Joins XR Brands

HUNTINGTON BEACH, Calif. — XR Brands has added industry veteran Rebecca Weinberg to the team as project development and key account manager.

Weinberg will work with the creative team to innovate and develop new product lines while handling sales for key accounts to support the company’s sales force.

“Rebecca has an extensive background in product design, quality control, production coordination and marketing, which is invaluable for the XR team,” XR Brands General Manager Randy Alvstad said. “She has worked with some of the largest key accounts in America and will bring that special knowledge to our sales team as well. Her intelligence, well-spoken manner, and strong work ethic have made her a wonderful addition as a key member of the XR team.”

Weinberg first was introduced to the adult industry as a buyer on the DVD side. Four years later she moved to the adult novelty and pleasure product realm where she remains today.

“I have a strong knowledge of this industry that I have honed and improved over more than a decade of hard work,” Weinberg said. “I’m proud of my high success rate and history of account service and growth, and it’s a pleasure to use these skills in my new role at XR Brands.”

Weinberg will be available for meetings and introductions at the upcoming ANME Founders show Jan. 10-13 in Burbank, Calif. Visit Booth 104-105 in the StarLight Ballroom to see XR Brands’ catalog. For more information about XR Brands, please visit XRBrands.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Je Joue to Debut Expanded 'ILY' Collection at EroSpain

Je Joue will introduce several new products from its ILY collection at the EroSpain trade show next month in Barcelona.

Magic Silk Debuts 'Daffodil Dreams' Collection

Magic Silk has introduced its new Daffodil Dreams line of lingerie.

Playboy Launches Model Search for Honey Birdette Lingerie Collab

Playboy has launched a global model search for the face of the company's exclusive collaboration with lingerie brand Honey Birdette.

Xgen Expands Distro Deal With East Coast News

Xgen Products has expanded its distribution deal with East Coast News (ECN), with the latter now carrying the Lapdance Lingerie and Envy Menswear lines.

Orion Debuts 'Beasty' Jumpsuits

Orion Wholesale has introduced its new Beasty Suits reptilian role-playing jumpsuits.

Eldorado to Host 'Virtual Elevation' Webinar With Lovehoney

Eldorado Trading will host its next "Virtual Elevation," a live, private webinar for retailers, featuring Lovehoney Group's John Marinello and Kim Card, and Eldorado Marketing Director Nathan Morimitsu, on April 23 at noon PDT.

Sportsheets Expands 'Shadow' Collection

Sportsheets has expanded the Shadow collection from its Sex & Mischief line of BDSM gear.

COTR Acquires Together Brand

COTR, Inc. has acquired the assets and distribution rights of pleasure brand Together.

Kiiroo Introduces New Leigh Raven Mouth Stroker

Kiiroo has debuted the new FeelLeigh Raven mouth stroker sleeve from its FeelStar line.

Xgen Hosts 'Ask a Sexologist' Events in Arizona

Xgen Products has wrapped up its “Ask a Sexologist” in-store event series featuring resident sexologist Dr. Mindy at Fascinations retail locations in Arizona.

Show More