LELO Declares 2014 'Vanilla Revolution'

SAN JOSE, Calif. — Leading boutique novelty brand LELO has predicted that kink, ala “Fifty Shades,” is going the way of the dodo. And what’s replacing it may shock you with its sheer lack of shock — LELO says that 2014 will see an emphasis on the vanilla lifestyle.

The “Vanilla Revolution,” as the Swedish company has dubbed it, is evinced by the upsale of products that promote long-term intimacy between couples, and the continued downsale of kinky accessories.

LELO sales were tracked across its top 20 leading markets from October to December, ahead of the launch of the new Lelo Global Sex Survey, Digital Journal reported.

The report’s stats revealed that sales of BDSM accessories, like whips and teasers, reached a plateau in the last quarter of 2013, compared with a 50 percent increase over the same period in 2012.

Meanwhile, sales of premium couples massagers and vibrating couples’ rings worn during intercourse have increased by 82 percent compared with the same period last year.

 “No one can deny the huge impact that ‘Fifty Shades of Grey’ had on the intimate lifestyle industry, and LELO was one of the global brands to benefit from this shift in attitude through 2012 and 2013,” said Steve Thomson, LELO’s global marketing director.

He continued, “What is fascinating from this data is that customers are making longer-term investments that bring more regular pleasure to both partners. Roles of submission and domination have gone through a ‘Vanilla Revolution,’ to focus less on bondage and novelty, but rather on premium products that can be shared regularly to enhance our daily sex lives.”

The 2013 LELO Global Sex Survey will launch in early January 2014. For more details, visit https://www.lelo.com/survey.php.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More