Peter Reynolds Heads Bad Seed Line for Adam & Eve

CHATSWORTH, Calif. — Adam & Eve Vice President of Sales and Marketing Peter Reynolds will add the title of producer to his resume starting Oct. 1, when he takes the helm of the company’s gonzo line Bad Seed.

Adam & Eve Pictures Executive Producer Meredith Christopher praised the decision to tap Reynolds.

“We’re really excited about the direction we’re going with Bad Seed,” Christopher said. “There is no one better than Peter to take the helm at this point and launch it to the next level.”

With his new title of Bad Seed producer, Reynolds said he will work closely with Christopher.

“Meredith and I have worked really well together from the get go,” Reynolds said. “She’s very talented and creative and we’re going to make a great team.”

Reynolds will oversee a roster of directors that includes Kylie Ireland, David Lord, James Avalon and Andre Madness, but he said, he also plans to bring in additional directors who “think outside the box.”

“Predictable is boring, and I want to shake things up,” Reynolds said.

According to Reynolds, the company also plans to unveil a new look to the gonzo line’s packaging in the near future.

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