Settlement to Strip Adult Retail Chain's Brand Name

GOLDEN VALLEY, Minn. — A lawyer for the Fantasys adult retail chain has signed off on a civil judgment offer that will strip the brand name off of its three stores and forbid its operators from using "fantasy" in connection with the marketing of adult sex toys and novelties.

The offer, which Fantasys operators agreed to, goes even further.

Fantasys must disable its FantasysyRUs.com website, destruct its related Facebook and Twitter pages marketing the brand, change its telephone listings and pay up $5,000.

Fantasys also will be on the hook for attorneys fees and court costs to be determined by a judge.

"Defendant’s deceptive trade practices have caused and continue to cause monetary damage to Fantasy House," the initial complaint filed by Fantasy Gifts read.

Fantasy Gifts, an adult retailer founded in 1993, claimed in a federal suit filed in November that Fantasys infringed on its blue-chip, trademarked store name by operating three stores, as well as retail website.

Fantasy Gifts operates stores in Minnesota, including in St. Louis Park, St. Paul, Lakeville, Minneapolis, Fridley, Crystal, Coon Rapids, Burnsville and Bloomington.

Fantasys, the much smaller of the two chains, has two stores in Minnesota — East Grand Forks and Ramsey — as well as one in Fargo, N.D.

Both parties recently delivered a notice of settlement to a federal judge for approval.

Attorney Clyde DeWitt, who represented Fantasy Gifts, declined comment to XBIZ because the case isn't yet finalized; attorney Randall Tigue, who represented Fantasys, wasn't immediately available for comment.

View Fantasys court docs

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nobü Introduces 3 Wand Massagers

Nobü is expanding its Essentials collection with three new mini wand massagers.

Svakom Debuts 'Echo 2' Finger Vibe

Svakom has introduced its Echo 2 finger vibrator.

Male Power Debuts 'Go Wild!' Collection

Male Power has introduced its new Go Wild! Collection of men’s underwear.

A Golden Night in Hollywood: 2025 XMAs Shine on Adult Entertainment's Best

To paraphrase the unofficial U.S. Postal Service motto: Neither rain nor cold nor the chaos of natural disasters can stop members of the adult entertainment community from the completion of their appointed duty every January: to honor the artistic and commercial achievements of their peers.

XBIZ Expo Wraps Vibrant Weekend of New Product Reveals, Vendor-Buyer Meetings

XBIZ Expo kept the party going on the mezzanine level of the Loews Hollywood Hotel through the weekend, closing out with a final day that proved to be no less spirited an affair than the days preceding.

What Changes in DC Could Mean for the Adult Industry

On November 5, 2024, American voters were called to the polls. The results of that election revealed an unquestionably uncomfortable truth for everyone, regardless of party or ideology: the “united” part of United States does not appear to be holding strong.

Tenga Names Michael Cox Sales Manager

Japanese pleasure brand Tenga has appointed Michael Cox as its new sales manager for Tenga USA.

Orion Debuts 'Magic Anal Wands' From You2Toys Line

Orion Wholesale has introduced the Magic Anal Wands collection from its You2Toys line.

2025 XMA Winners Announced

Winners of the 2025 XMAs were revealed Sunday night during a ceremony hosted by Vanna Bardot and Ryan Reid at the world-famous Hollywood Palladium.

XBIZ Honors Unites the Pleasure Community for a Night of Celebration

The iconic Roosevelt Hollywood Hotel sparkled with excitement Saturday night as the adult retail community gathered for the highly anticipated XBIZ Honors awards ceremony.

Show More