Yahoo Named Default Search Engine for Hewlett-Packard

BURBANK, Calif. — The battle for search engine dominance is not over yet, according to Yahoo, which said it has inked a deal with personal computer manufacturer Hewlett-Packard to pre-install the company’s search engine tools on laptops and desktops.

Under the terms of the deal, Yahoo will be the default search engine on all HP PCs loaded with Microsoft’s Internet Explorer 7. A Yahoo-branded toolbar, customized for various global regions, also will be installed on the PCs.

The agreement gives Yahoo access to the world’s second largest PC maker.

"Partnering with a company like HP, that has been a leader in its industry for many years, puts Yahoo in an excellent position to be able to distribute our most widely adopted offerings," Yahoo's COO Dan Rosensweig said. "This relationship is an important component of Yahoo's overall strategy to partner with leading global brands that will enable us to further extend our products and services to the world's community of Internet users."

Yahoo also reached a similar agreement to load its tools onto computers made by Taiwan-based Acer, which owns a small fraction of the U.S. market but is growing rapidly in other parts of the world.

While the financial details of the deal were not made public, Yahoo will be the one paying HP for the valuable PC real estate. But, according to Endpoint Technology Associates analyst Roger Kay, the key for Yahoo will be monetizing the traffic from the deal, something the company has struggled with.

Yahoo’s chief rival, Mountain View, Calif.-based Google, has signed a similar deal with Dell.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Streamster Launches 'Tip2Peep' Camera-Switching Feature

Live-streaming software provider Streamster has launched Tip2Peep, a new feature that allows viewers to switch between multiple webcam viewing angles by tipping the creator.

Tyler Wu Guests on Chaturbate's 'Sex Tales' Podcast

Tyler Wu is the latest guest on Chaturbate’s “Sex Tales” podcast, hosted by Melissa Stratton and Vanniall on the company’s “Camming Life” YouTube channel.

Fleshy to Launch Interactive Cam Site 'Eromote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eromote.

XBIZ LA Show Introduces New 'Crib Crawl' Feature

XBIZ is pleased to announce that the 2025 edition of its flagship conference, the XBIZ Show, will debut a brand-new feature: Crib Crawl, offering attendees the chance to meet and greet representatives from leading brands and organizations in dedicated suites at the host venue.

Pre-Nominations Now Open for 2025 TEAs

The pre-nomination period for the 2025 Trans Erotica Awards (TEAs) is now open.

Byborg Invests $22.35M in PLBY Group

Luxembourg-based Byborg Enterprises SA is investing $22.35 million in Playboy parent company PLBY Group.

Supreme Court to Hear Oral Arguments on Texas AV Law in January

The United States Supreme Court has scheduled oral arguments for Free Speech Coalition's challenge to Texas’ age verification law to take place Wednesday, Jan. 15.

2025 XBIZ Exec Awards Nominees for Online Industry Announced

XBIZ is pleased to announce the nominees for the online industry edition of the 2025 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Wednesday, Jan. 15 in conjunction with the XBIZ 2025 conference.

Project 2025 Leader Claims Big Tech Companies 'Deliberately Fuel Pornography Addiction' Among Men

Heritage Foundation president and Project 2025 leader Kevin Roberts published on Wednesday the text of a speech in which he persists with his past claim that “predatory Big Tech corporations” are “deliberately fueling pornography addiction” among young men.

FSC Petitions 10th Circuit for Review of Utah AV Dismissal

Free Speech Coalition (FSC) on Wednesday petitioned the United States Court of Appeals for the 10th Circuit to review a decision handed down earlier this month by a three-judge panel of the same appeals court, which denied FSC the right to challenge Utah’s controversial age verification law by suing state officials.

Show More