Paradise Marketing Shipping LifeStyles' EPIC Desensitizer

VISTA, Calif. — Paradise Marketing has announced that it is the exclusive source for the EPIC male genital desensitizer, developed by condom and intimacy brand LifeStyles.

The company said the unique formula temporarily prolongs the build-up to ejaculation with a nontoxic and odorless spray that helps couples have better, more satisfying sex.

EPIC is described as a safe and effective topical numbing agent that helps delay ejaculation by reducing sensitivity to the penis, resulting in enhanced sexual performance and pleasure for both partners.

Easy to apply, EPIC dries quickly and works almost immediately with a targeted delivery system that will not transfer to the user’s partner.

Each bottle contains approximately 25 applications. With a MSRP of $17.95, Paradise said consumers can enjoy EPIC for less than $1 per use.

The product’s active ingredient is lidocaine, a common medical-grade anesthetic, that meets all U.S. FDA requirements with filed and approved 510(k) clearance for domestic sale as a Class 2 medical device.

“We are very pleased to bring EPIC to the adult market and introduce a modern and impressive male performance enhancer that doesn’t require ingesting pills or potions,” CEO Dennis Paradise, said. “Male enhancement is a unique product category that’s filled with unsubstantiated claims and questionable ingredients, and we are happy to bring retailers a proven effective product that also boasts the trusted brand recognition of LifeStyles.”

To order EPIC, email tmcgowan@paradisemarketing.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Male Power Debuts 'Go Wild!' Collection

Male Power has introduced its new Go Wild! Collection of men’s underwear.

A Golden Night in Hollywood: 2025 XMAs Shine on Adult Entertainment's Best

To paraphrase the unofficial U.S. Postal Service motto: Neither rain nor cold nor the chaos of natural disasters can stop members of the adult entertainment community from the completion of their appointed duty every January: to honor the artistic and commercial achievements of their peers.

XBIZ Expo Wraps Vibrant Weekend of New Product Reveals, Vendor-Buyer Meetings

XBIZ Expo kept the party going on the mezzanine level of the Loews Hollywood Hotel through the weekend, closing out with a final day that proved to be no less spirited an affair than the days preceding.

Tenga Names Michael Cox Sales Manager

Japanese pleasure brand Tenga has appointed Michael Cox as its new sales manager for Tenga USA.

Orion Debuts 'Magic Anal Wands' From You2Toys Line

Orion Wholesale has introduced the Magic Anal Wands collection from its You2Toys line.

2025 XMA Winners Announced

Winners of the 2025 XMAs were revealed Sunday night during a ceremony hosted by Vanna Bardot and Ryan Reid at the world-famous Hollywood Palladium.

XBIZ Honors Unites the Pleasure Community for a Night of Celebration

The iconic Roosevelt Hollywood Hotel sparkled with excitement Saturday night as the adult retail community gathered for the highly anticipated XBIZ Honors awards ceremony.

XBIZ Expo Kicks Off in High Gear With Product Debuts, Engaging Seminars

The first official day of XBIZ Expo kicked off on Friday morning on the mezzanine level of the Loews Hollywood Hotel, which was filled with prominent buyers and sellers within the pleasure products market and other areas of the industry, from sexual health to payment services.

XBIZ Honors Uplifts Spirits Amid Challenging Times for LA and the Adult Industry

"A bunch of misfit toys." That’s how MojoHost founder Brad Mitchell described himself and his industry peers at the 2025 XBIZ Honors ceremony at Hollywood’s Kimpton Everly Hotel. Everyone cheered in agreement. Frankly, they wouldn’t have it any other way.

Kiiroo Names Maxime Kamstra Marketing Manager

Kiiroo has appointed Maxime Kamstra as its new B2B marketing manager.

Show More