pjur Group, Fun Factory, Peekay Team Up for Special Promotion

WASSERBILLIG, Luxembourg — The pjur Group, adult retailer Peekay and Fun Factory have partnered for a special promotion for the month of March that includes an in-store point of sales program, outdoor billboard campaign, radio spots and print advertising.

Pjur said it was a perfectly orchestrated effort by all three leading adult companies. Fun Factory and pjur have worked closely together for nearly two decades. Peekay and pjur have had a profitable and growing business together for 16 years.

The first 10 days of the promotion were very successful, according to the companies, with sales up 40 percent. The pleasure products trio also expect sales to inch above 50 percent higher as compared to the same period last year. 

“Working with companies like Peekay and its dedicated, knowledgeable and profession sales staff, makes all the difference. The employees know the facts about these brands and why they bring the ultimate pleasure to their customers. That is one of the keys to the success of this promotion,” said Richie Harris, of pjur group USA.

Pjur noted that the promotion capitalized on the power of two strong German brands: with each Fun Factory purchase, the customer received a free 100ml bottle of pjur Original. There were also other in-store promotions on pjur and Fun Factory products.

“The collaboration of three quality companies shows how retailers and manufactures can dramatically grow their business together in a meaningful way," pjur added.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Retreat Reloads Amsterdam Edition, Set for Sept. 2-5

XBIZ Retreat is making its anticipated return to Amsterdam, set for Sept. 2–5 at the chic Park Centraal Hotel.

Fantasy Gifts NJ Unveils 'Shave Stix' With Product Launch Event

Sexual wellness retailer Fantasy Gifts NJ introduced its new Shave Stix during a special event at its Lumberton location on April 17.

Motorbunny Now Available on 'Throne' Gift Platform

Motorbunny pleasure products are now available on Throne gift platform.

Honey's Place Now Distributing Camtoyz

Honey's Place is now distributing Camtoyz pleasure products.

ToyChats Announces Reviewer Incentives

Recently launched pleasure product review site ToyChats has announced a giveaway program for reviewers.

Paradise Marketing Acquires CondomMan

Paradise Marketing has acquired CondomMan distribution.

RIDMII Debuts New Sex Doll Collection

Pleasure brand RIDMII has introduced a new line of sex dolls.

VVD Debuts Combo Set With 'Vkini,' 'Rider Desire'

Pleasure brand VVD has debuted a new bundle with its Vkini vibrating bikini top and Rider Desire saddle.

B-Vibe Expands 'Butties' Collection, Debuts Harness Sets

B-Vibe has expanded its Butties collection with six new anal plugs and introduced two new harness sets.

Dame Acquires Chakrubs

Sexual wellness brand Dame has acquired luxury pleasure products company Chakrubs.

Show More