Sunny Leone Lauded as Branding Expert by The Economic Times

MUMBAI, India — Porn star, mainstream Bollywood actress, and product ambassador, Sunny Leone has now added the distinction of being an Internet marketing branding expert to her ever-growing career.

The Economic Times has singled out Leone as a new breed of digital guru who uses social media — and the power of her adult reputation — to help vault her global success, particularly in India despite its steep conservative leanings.

"I think I offer a unique brand of worldwide traffic and fans that is different from what is offered by other celebrities in India," Leone said.

The star pointed out that companies that hitch their brand to hers "see the potential and value" in it. In 2014 Leone has launched her own app and platform that integrates all social networks with her own marketing team under banner company Leone LLC. Leone said, ”We now reach the end consumer in a way that companies hope to in an ever changing world market.”

The article suggested that Leone should be taken more seriously despite her adult background, considering her huge Google search popularity and product endorsements that include a number of edgy products.

"Products such as energy drinks, alcohol and — more obviously — adult entertainment websites have sexual attraction built in either as subtext or as an overt promise. In that context, Sunny Leone becomes the perfect choice as brand ambassador. She's a porn actress who has now become a Bollywood star — hence known and fantasized about by millions. Who better to be the face of an A-rated brand," said Sumanto Chattopadhyay, executive creative director, Ogilvy & Mather Advertising, Mumbai.

But it’s not only Leone’s business savvy that’s getting her marketing props. Anisha Singh, CEO and founder of Mydala, an Internet marketing company targeting 200 million Indian consumers said she connects with Leone as a woman entrepreneur who is practical, down-to-earth and unapologetic about providing a service.

A “meet and greet” Leone contest has already registered more than 7,000 participants. "The promo has also created a big buzz in the mobile space, from where a large number of our users are coming," Singh said.

Leone’s reach as a brand ambassador is also opening up India’s acceptance of erotica — especially with younger women, according to the story.

Erotic author Sreemoyee Piu Kundu said that Leone’s presence is sparking needed dialogue about sex and “a woman's right to physical pleasure in the same tonality as we would lend to a man.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Tiffani Time Makes Her WIFEY Debut

Newly crowned XMA Creator Awards Rising Clip Creator Tiffani Time stars with her husband Benfit and Jax Slayher in the latest release from Vixen Media Group studio imprint WIFEY.

Karmen Karma Stars in Latest From Ricky's Room

Karmen Karma stars in the latest release from Ricky's Room, titled "A Long Time Cumming."

FSC Publishes Analysis of Federal Trade Commission Event Promoting AV

Free Speech Coalition (FSC) has published an analysis of a Federal Trade Commission (FTC) event held this week that promoted age verification among other forms of speech regulation.

Cubbi Thompson Makes Her Jules Jordan Debut

Cubbi Thompson has made her Jules Jordan debut alongside Lexington Steele in the studio's latest release.

Seth Gamble Drops Trailer for Upcoming Feature 'Once Upon a Time in the Valley'

Multi-XMAs winner Seth Gamble has released the trailer for his upcoming Wicked Pictures feature, "Once Upon a Time in the Valley."

Ryan Reid Stars in Latest From Brazzers

Ryan Reid stars with Damon Dice in “A Day in the Life,” from Brazzers.

Andylynn Payne Toplines Joey Silvera's 'Trans-Active 30'

Andylynn Payne headlines director Joey Silvera’s “Trans-Active 30” from Evil Angel.

Violet Myers, Megan Faith Star in Latest From Slayed

Reigning XMAs Premium Social Creator of the Year Violet Myers stars with Megan Faith in the latest release from Vixen Media Group studio imprint Slayed.

Coco Bae Returns to Brazzers

Coco Bae stars with Danny D. in the latest release from Brazzers, titled “The Cock Collector.”

GirlsDoPorn Owner Michael Pratt Pleads Guilty to Sex Trafficking

Michael Pratt, former owner of the rogue website GirlsDoPorn, pleaded guilty in the U.S. District Court for the Southern District of California on Thursday to sex trafficking and conspiracy to commit sex trafficking charges, according to a report by City News Service.

Show More