LELO Announces Retail Display Competition for U.K., Ireland

STOCKHOLM — LELO has announced an in-store competition for retailers based in the U.K. and Ireland that will award £3,000 worth of LELO stock plus a LELO product of their choice (excluding the 24K gold Luxe models) for every member of staff who works there.

The competition is open to brick-and-mortar retailers based in the U.K. and Ireland, whether they buy direct from LELO or through its distributors. To enter, stores have to upload a picture of their in-store LELO display and take part in a short survey (five questions) about in-store POS.

 “The stores do such a great job of merchandising and some staff come up with the most amazing displays so I wanted to focus on those that are really thinking outside of the box,” said Kerri Middleton, LELO U.K. account manager.

The winner will be decided by LELO CEO Miroslav Slavic, who will be judging entries on their creativity. LELO offers its customers POS materials for in-store use, which are currently used by more than 100 U.K. retailers currently that feature LELO displays or stands in their stores.

In 2013 LELO introduced its Global Rewards Programme for brick-and-mortar retailers that rewarded sales staff with prizes, based on how many LELO products they sold.

“Our Global Rewards Programme was a real eye-opener for me,” Middleton said. “The U.K. had the most entrants and that really proved a point. Staff work really hard to get those sales and support the brand, and that’s a large part of why we’re running this contest.”

The competition will run until June 16.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XR Brands 'Silicone Body Forms' Highlighted at Paris Fashion Week

XR Brands’ Ripped Silicone Male Chest and Perky Pair Silicone Breasts were highlighted at 2025 Paris Fashion Week.

Eye of Love Introduces 'Matchmaker Collection' Display Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Cyberskin Debuts 4 New Strokers

Pleasure brand Cyberskin has introduced four new strokers.

Chappell Roan Gives Shout Out to Womanizer on 'Call Her Daddy' Podcast

Chappell Roan gave a shout-out to Womanizer during her guest appearance on the “Call Her Daddy” podcast, hosted by Alex Cooper.

BeYourLover Debuts 'Alberta' Camera-Shaped Vibrator

Pleasure brand BeYourLover has introduced its Alberta vibrating suction toy with nipple clamps.

We-Vibe Surveys Men About Pleasure Products

We-Vibe has released the results of a survey asking male respondents how the use of pleasure products affects their sex lives.

Sportsheets Releases New Training Video for 'Velvet Noir' Line

Sportsheets has released its latest training video, "Training in Luxury: Sportsheets Debuts Velvet Noir Educational Video," hosted by Brand Ambassador Rin Musick.

Show More