“AMA and Smashbucks essentially started out at the same time,” Joe Loughlin of AMA said. “We have both gone through our growing pains and have become some of the elite in each of our area of business. Now I felt its time for us to work together to bring both of us to the next level. The trust factor between us is a major issue completing this deal.”
According to Smashbucks cofounder Mike Hawk, the decision to join forces with the content producer grew out of a longtime friendship with Loughlin.
“By the pool at this year’s Internext Florida show we decided it was time to do something together and this project is perfect for both companies,” Hawk said.
Smashbucks cofounder Joe Spikes was equally enthusiastic about the partnership.
“Joining such a great content producer and such a character in this business was, as we say, such a natural thing for us,” Spikes said.
To promote the site, which will feature videos and pictures aimed at the teen solo-girl niche, AMA will bring its models to a Rangers/Kings hockey game at the Staples Center in Los Angeles Monday.
The promotion will feature the Pink Kitty Girls in behind the scenes photos and videos on the ice. The girls also will be on the benches during the game.