Cybersquatting Case Pits GirlsDoPorn.com vs. GirlDoPorn.com

CAPE TOWN, South Africa — The operator of membership adult site GirlsDoPorn.com had its cybersquatting complaint over GirlDoPorn.com denied by a WIPO arbitrator this month.

San Diego-based BLL Media Holdings, operator of GirlsDoPorn.com, a subscription-based adult content website, claimed that the operator of GirlDoPorn.com, Infinitoria Ltd. of London, registered the site in bad faith because the site dropped the "s" in its domain name and now shows adult tube-site content and related advertising.

GirlsDoPorn.com several years ago received instant publicity after the site included a sex video of Melissa King, the former Miss Delaware Teen USA. After found out, King, who performed oral and vaginal sex and ended up with a facial in the video, gave up her crown. But her notoriety continued and the site gained a following.

In the case, BLL Media said that the GirlsDoPorn.com membership site was registered in 2006, launched in 2007 and that its case was clear — that its domain name was senior in its launch to Infinitorial's website, GirlDoPorn.com, which debuted in 2009.    

BLL Media also claimed in its complaint that it had acquired rights in the GirlsDoPorn.com trademark as a consequence of use that it has made of the trademark through advertising and videos that feature the trademark.

But the arbitrator in the case said that a U.S. trademark was refused because the name "GirlsDoPorn" was "descriptive."  

The U.S. Patent and Trademark Office, in an April decision, said that “when considered in relation to the identified services, the proposed mark immediately described a feature of the services” and “therefore the plain meaning of GirlsDoPorn.com immediately tells the customer that the services are about or are related to services at a commercial website at which girls do porn.”

The arbitrator also noted in the ruling that BLL Media incorporated its company in 2013, and, as a result, cannot claim to own a reputation in the trademark GirlsDoPorn.com as of 2007.

"A mere allegation of common law rights does not suffice," the arbitrator wrote. "Where a trademark is descriptive, as is the case in this instance, the onus on a complainant to provide compelling evidence of distinctiveness is greater.

"Other than mere reference to its ownership of the domain name GirlsDoPorn.com since 2007, the complainant did not provide details of sale and advertising expenditure, or samples of its business advertisements, or media recognition, or any evidence of third-party use of the trade mark in respect of its predecessor’s or its own business.

"The fact that the complainant’s domain name GirlsDoPorn.com does not disclose its ownership but is protected under privacy service, also does not assist the complainant with its claim."

The arbitrator, as a result, denied BLL Media's complaint.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Ofcom: More Porn Providers Commit to Age Assurance Measures

A number of adult content providers operating in the U.K. have confirmed that they plan to introduce age checks in compliance with the Online Safety Act by the July 25 deadline, according to U.K. media regulator Ofcom.

Aylo Says It Will Comply With UK Age Assurance Requirements

Tech and media company Aylo, which owns various adult properties including Pornhub, YouPorn and Redtube, plans to introduce age assurance methods in the United Kingdom that satisfy government rules under the Online Safety Act, the company has announced.

Kyrgyzstan Parliament Approves Measure Outlawing Internet Porn

The Supreme Council of Kyrgyzstan on Wednesday passed legislation outlawing online adult content in the country.

Trial Set for Lawsuit by U Wisconsin Professor Fired Over Adult Content

A trial date of June 22, 2026, has been set for the civil lawsuit filed by veteran communications professor Joe Gow against the University of Wisconsin board of regents, which fired him for creating and appearing in adult content.

New UK Task Force Meets to Target Adult Content

The architect of an influential report that recommended banning adult content deemed “degrading, violent and misogynistic” has convened an “Independent Pornography Review task force” aimed at translating that report’s findings into action in the U.K.

11:11 Creations Launches Affiliate Program

11:11 Creations principal Alicia Silver has launched 11:11 Cash for creators and affiliates.

Pineapple Support, Pornhub to Host 'Self Love' Support Group

Pineapple Support and Pornhub are hosting a free online support group for performers to develop self-love.

Show More