The company previously operated a handful of gay domains but wanted to serve the market and its webmasters with a more concentrated approach, SilverCash’s Director of Marketing Hugo O. told XBIZ.
“We started discussing setting up a separate affiliate program for our gay sites 2-3 months ago,” Hugo O. said. “We hired Robert Sons to pump some life in this separate section.”
Gay.SilverCash.com launched with eight gay paysites, including two in high-definition. Reality sites SuperTwink.com and GayHitchhicker.com along with the two hi-def sites feature exclusive content.
For its gay webmaster program affiliates, SilverCash offers free content and hosted galleries that are dynamically updated with new content every day. SilverCash also offers a gallery builder and special customized hosted galleries composed by the company’s design team.
“We wanted to show our commitment to the gay side of the business and a separate program goes a long way towards achieving that,” Hugo O. said.
Gay.SilverCash.com pays $50 per HD site signup, $40 per signup for reality and hardcore niche sites, $32 per signup for solo-girl sites and console-free tours, or 70 percent revshare.