Female Ivy Leaguers Launch Dame Products Sex Toy Company

NEW YORK — Alexandra Fine, who holds an M.A. from Columbia University, couldn’t find the vibrator of her dreams — so she set out to create it herself.

"I always wanted a hands-free toy that I could wear with my partner," Fine explained. "Really small, and as thin as possible, so that we hardly noticed it — but that gave me that clitoral stimulation." 

Although popular couples vibrator We-Vibe was expressly designed with such concerns in mind, Fine felt that the concept could still be improved upon.

"A lot of women really like [the We-Vibe] … but for me and for a lot of other people about there, it’s a lot in there…. You can’t not be aware that it’s there," Fine said.

With the help of Janet Lieberman, a mechanical engineer educated at MIT, Fine launched Dame Products. Fine presides as CEO and Lieberman is the company's CTO. 

The company’s first product, now beta testing, is called Eva. Keeping with their ideal parameters, Eva is hands free, small in size and aesthetically sleek.

Innovative in structure, Eva features a bullet vibrator with three intensity settings encased in the center with protruding “wings” that tuck behind the labia majora.

"We designed Eva to address what we call the "pleasure gap," the creators wrote of the product. "Women are more than four times likelier to describe recent sex as unpleasurable. In fact, studies have shown that, during sex, men orgasm more than twice as often as their female partners."

Eva has been generating some buzz in mainstream, with write ups by The Frisky, Refinery 29, Daily Dot and more. 

A video in which Eva’s beta testers discuss their experiences with the device is now on YouTube, garnering more than 17,482 views. 

Those interested in supporting the commercial release of Eva can donate to its Indiegogo campaign, which has already secured $34,361 of its $50,000 goals, with 42 days to go. 

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Electric Novelties Expands 'Together' Collection

Electric Novelties has introduced four new items from its Together collection.

Motorbunny Debuts 'Grip' Stroker Attachment

Motorbunny has introduced its Grip stroker sleeve attachment for its sex machines.

SOS Distribution Names Jake Solorzano Account Executive

SOS Distribution has appointed Jake Solorzano as its new account executive.

Orion Debuts 'RC Flashing Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Flashing Butt Plug from its Anos line.

Two Texas Bills Restricting Sex Toy Sales Fail to Pass

Two bills aimed at restricting sales of sex toys have failed to pass the Texas state legislature during its 2025 session.

Show More