BenWa Operator Ordered to Pay $186,000

PORT ST. LUCIE, Fla. — A Florida court has awarded $186,000 to the owner of sex toy and novelty retailer and distributor Best Sensation Corp. who accused BenWa International chief executive David Gordon for backing out of a multistate franchise distribution deal and pocketing upfront fees.

Best Sensation owner Roy Ojala, in his original complaint, said he met Gordon at an industry conference last year in Miami, where the two hammered out an agreement for a three-state exclusive franchise distribution deal for BenWa Balls in Florida, Georgia and Louisiana. The deal between the two provided for BenWa to provide "free inventory" in the deal.

Ojala, however, said the verbal deal was fraught with "excuses and delays" and ended up without a contract ever being signed or any inventory delivered despite the fact that Gordon received $62,000.

After a review of the pleadings, evidence and affidavits supplied in the case, Circuit Court Judge William Ruby sided with Ojala, who alleged one count of civil theft, and granted summary judgment. Ruby also agreed to allow treble damages against Gordon, or an award three times actual damages.

Gordon, who represented himself in the case at St. Lucie County, Fla., Circuit Court, didn't respond to XBIZ for comment or questions on whether he'll appeal the judgment.

Ojala told XBIZ that he relished at the opportunity to sell BenWa products because the brand is one of the oldest in the sex toy and novelty business.

Further, Ojala said he liked prospects of the original deal with BenWa because Gordon said "they had deals going with gynocology associations where they spent tens of thousands on these deals which we would take over." 

BenWa balls, which have been sold for decades, are small, marble-sized balls — hollow and containing a small weight — that roll around and are used for sexual stimulation by insertion into the vagina.

"Given it was a 70-year-old company, we fell for this hook, line and sinker," he said. "Regardless ... we invested the monies for the distribution deal, which never happened, and when I realized I had been scammed I contacted our attorney to file a suit."

The $186,000 judgment against Gordon, which hasn't been satisfied, does not include Ojala's attorneys fees.

View judgment

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Be Savage' Lingerie Line

Full Circle has added 77 new items to its Be Savage lingerie collection.

Satisfyer Signs Multiyear US Distribution Deal With Williams Trading, Honey's Place

Satisfyer has entered into a multiyear U.S. distribution agreement with Williams Trading Co. and Honey's Place, naming both companies as master distributors for Satisfyer and Fun Factory products nationwide.

Irish PM Affirms Plan for UK-Style Ban on 'Extreme' Content

Ireland’s prime minister on Wednesday confirmed that his government is moving ahead with plans to introduce legislation criminalizing possession and distribution of “extreme” pornography, which he hopes to see passed by early 2027.

Male Rose Announces Ownership of Trademarks for Signature Pleasure Products

Pleasure brand The Male Rose announced that it has secured ownership of the registered trademarks for its signature products, including its namesake vibrator as well as the Gawk Gawk 3000.

UK Parliamentary Group Calls for Outlawing Cam Platforms

The U.K. Parliament’s All-Party Parliamentary Group (APPG) on Commercial Sexual Exploitation has published a report in which it calls for banning adult livestreaming platforms.

Orion Debuts 4 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced four new burgundy-colored styles from its Noir Handmade collection.

Dame Launches Crowdfunding Campaign for 'Hup' Vibrating Pillow

Dame has launched a crowdfunding campaign for Hup, its rideable, vibrating pillow, on Kickstarter.

Ofcom Escalates Sun Social, Superb Convert Investigations

U.K. media regulator Ofcom has ramped up its ongoing Online Safety Act (OSA) compliance investigations into PlayVids/PeekVids operator Sun Social Media and PimpBunny operator Superb Convert.

Male Power Debuts 'Peacocking' Collection

Male Power has introduced its new Peacocking collection of men's underwear.

A Look at the Trends Shaping Male Pleasure and Wellness

The male pleasure category was once defined by familiar products: non-powered sleeves and strokers, manual penis pumps, rings and a relatively small selection of prostate toys. Today, manufacturers draw inspiration from consumer electronics, sexual wellness, gaming, streaming content and app-driven interaction, while still relying on one of the category's oldest staples: the basic stroker.

Show More