LOS ANGELES — The UK’s largest online, sex-toy retailer, Lovehoney, has received 11 nominations for its exclusive Fifty Shades of Grey Pleasure Collection the 2015 XBIZ Awards.
The collection, which has been approved by author E.L. James, has been a major contributing factor to Lovehoney’s many award nominations, and is recognized worldwide for its quality and unique appeal. The Official Pleasure Collection will help retailers capitalize on the boost that the adult industry will get from the release of the film in February 2015, according to Lovehoney.
With the run up to the globally anticipated "Fifty Shades of Grey" film well underway, Lovehoney co-founder Richard Longhurst says that demand for the products is growing day by day.
“We are delighted to have exclusive rights to the The Official Pleasure Collection and have seen a surge in popularity for the items," Longhurst said. "With even more products in the pipeline, we’re hoping to continue bringing sex toys and bondage accessories to the masses. We’re immensely proud of Lovehoney’s recent successes and we’re flattered that XBIZ has recognized them as well.”
At the 2014 XBIZ Awards, Lovehoney scooped up two awards for International-Based Pleasure Products Company of the Year and Pleasure Products Company of the Year.
Here is the full list of Lovehoney’s 2015 XBIZ Awards nominations:
Sex Toy of the Year - Non Powered - Fifty Shades of Grey Drive Me Crazy Glass Massage Wand
Progressive Pleasure Products Company of the Year - Lovehoney
Fetish Pleasure Product of the Year - Fifty Shades of Grey The Pinch Nipple Clamps
Speciality Pleasure Product of the Year - Rockbox2
Excellence in Product Packaging - Lovehoney
Marketing Campaign of the Year - Fifty Shades of Grey
Sensual Bath & Body Product of the Year - Fifty Shades of Grey Soothe Me After Spanking Cream
International Pleasure Products Company of the Year - Lovehoney
Soft Bondage Product/Line of the Year - Fifty Shades of Grey
Adult Game/Novelty Product of the Year - Fifty Shades of Grey Spank Me Spanking Ruler
Online Pleasure Products Retailer of the Year - Lovehoney.com
Lovehoney secured the exclusive worldwide rights to manufacture the Fifty Shades of Grey range of sex toys and bondage items in 2012.
The 2015 XBIZ Awards is scheduled for Jan. 15 in Los Angeles.
