Fascinations Revamps Brand, Launches Wellness Campaign

PHOENIX – Fascinations says it is evolving, and taking steps to position its brand in mainstream by diversifying product selection and redesigning store interiors to be consumer-friendly.

 Fascinations, a Phoenix-based company, that has been in business for more than 20 years says it has seen it all; and the keys to success are to evolve, stay on the forefront of trends and identify with the consumer.

Fascinations stores have been modernized to be brighter, welcoming and consumer experience driven, the company says. Locations are modeled to be progressively suggestive as the customer walks through the store. Each Fascinations is vibrant in color, spacious and organized to be inviting to any patron.

In addition to top-of-the-line adult toys, merchandise has expanded into high-end lingerie, swimwear and clothing. The company launched its “Health and Wellness” campaign this year to showcase products such as essential oils and creams, herbal supplements, and products to enhance intimate experiences.

“We knew as a brand we had to provide product lines that others weren’t, and essentially fill a need to our customers while driving new audiences into our stores that previously may not have thought to come in,” Chief Operating Officer Dustin Olive said. “We are the only store amongst competitors that supplies a robust health and wellness product line, and we truly believe it is a standout component of our overall selection.”

Fascinations says its mainstream move has proven to have an exceptional impact during Halloween, as the company spearheaded a widespread broadcast, digital and social media campaign to engage new consumers. 

“Messaging was tailored to excite loyal customers as well as capture potential first time patrons,” the company said. “With the combination of a dynamic marketing campaign, the company reached an entirely new audience and overall sales increased greatly from the previous year.”

To match the messaging expectations, costumes offered in the Halloween set were stylish, high quality and appealing to women of all sizes, the company said. Fascinations marketed its selection of costumes on mainstream television outlets and entertainment media platforms.

“We have made conscious decisions to elevate our merchandise as we revitalize our stores, and the reception from buyers has been extremely motivating,” said Pauline Green, director of purchasing. “As a company we can say we are diversifying our scope of product, but if the merchandise doesn’t align, our consumers will recognize that.”

In addition to the Phoenix metropolitan area, Fascinations has established locations in Denver and Colorado Springs, Colo. The company recently opened its first store in Austin, and has plans to expand to other areas of the Southwest.

For more information on Fascinations product lines, locations and updates, visit YourFascinations.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Honey's Place Now Distributing Camtoyz

Honey's Place is now distributing Camtoyz pleasure products.

ToyChats Announces Reviewer Incentives

Recently launched pleasure product review site ToyChats has announced a giveaway program for reviewers.

Paradise Marketing Acquires CondomMan

Paradise Marketing has acquired CondomMan distribution.

RIDMII Debuts New Sex Doll Collection

Pleasure brand RIDMII has introduced a new line of sex dolls.

VVD Debuts Combo Set With 'Vkini,' 'Rider Desire'

Pleasure brand VVD has debuted a new bundle with its Vkini vibrating bikini top and Rider Desire saddle.

B-Vibe Expands 'Butties' Collection, Debuts Harness Sets

B-Vibe has expanded its Butties collection with six new anal plugs and introduced two new harness sets.

Dame Acquires Chakrubs

Sexual wellness brand Dame has acquired luxury pleasure products company Chakrubs.

B-Vibe's 'Rimming Plug' Highlighted in Buzzfeed Article

B-Vibe's Rimming Plug vibrator has been recognized by Buzzfeed as one of 28 "must-have" pleasure products.

BeYourLover Debuts 'Cloud' Vibrator Collection

BeYourLover has introduced its new Cloud series of vibrators.

Lovense Reveals Results of 'Relationship Rut' Survey

Lovense has released the results of a survey asking 2,000 respondents if they felt their relationships were in a rut.

Show More