Doc Johnson Releases New Vibrator

NORTH HOLLYWOOD, Calif. — Adult novelty company Doc Johnson has launched new line of vibrators. Known as the Shimmer, a company spokesman promises that the new toy will leave users “shimmying all night.”

Doc Johnson Director of Product Development Chad Braverman said the vibrator appeals to users who enjoy an aesthetically clean design coupled with the performance the company has become known for.

“Don’t let the simplicity of the Shimmer’s design fool you,” Braverman said. “This product packs the same punch as our best vibes and comes in a unique, metallic shine that will draw attention on store shelves.”

To deliver the promised performance, the Shimmer features Doc Johnson’s patented easy grip multispeed dial controller.

The Shimmer is a sleek, smooth six-inch vibrator with an iridescent shine that gives it a unique look. The metallic surface of the vibrator is made of waterproof material and comes in four colors — purple, banana yellow, pink and red.

The Shimmer, which is available in stores now, is the latest in a slew of products Doc Johnson has released to celebrate its 30th year in the adult novelty business.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Introduces 'Golden Dawn' Dildo From Avant Line

Blush has debuted the Golden Dawn dildo from its Avant Collection.

Orion Debuts 'Nodding Head' Vibe From Sweet Smile Line

Orion Wholesale has introduced the Vibrator With a Nodding Head from its Sweet Smile line.

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Electric Novelties Expands 'Together' Collection

Electric Novelties has introduced four new items from its Together collection.

Motorbunny Debuts 'Grip' Stroker Attachment

Motorbunny has introduced its Grip stroker sleeve attachment for its sex machines.

SOS Distribution Names Jake Solorzano Account Executive

SOS Distribution has appointed Jake Solorzano as its new account executive.

Show More