Mobile Web Americas’ three-day show focuses on integrating web content on mobile devices. The three conference tracks are technical, commerce, and information and entertainment. There also will be a pre-conference workshop, the User Experience Forum, which will focus on analyzing the mobile web market and how to enhance mobile browsing for the end user.
The technical track spans two days and is aimed at developers and designers. The seminar’s purpose is to analyze the requirements and techniques used to maximize the mobile experience. The commerce track will center on how to capitalize on the growing mobile market, and the information track will concentrate on the most popular areas of the mobile web and how to create compelling content that drives traffic.
Black Marlin’s Dan Garza said that the company is folding much of the MAC Congress material into the show. He also hinted that the company may drop the MAC Congress name altogether to draw a larger, more-diverse audience.
While U.S. revenue figures haven’t been released for 2006, mobile adult content brought in only $30 million in 2005. The mobile adult industry still has major hurdles to overcome, from content rating and age verification to lack of marketing channels.
Interested seminar speakers have a June 4 deadline to be considered for a panel or workshop. Presentations range from 20-45 minutes with 5-10 minutes of followup questions. Proposals should be sent to info@mobilewebexpo.com.
