Brits Spend £50 Million on Sex Toys This Holiday Season

LONDON — Brits, apparently under a “Fifty Shades of Grey” spell, have splurged an unprecedented £50 million on sex toys, erotic novels and pleasure products this Christmas, according to new consumer research. 

Leading U.K.-based online sex toy retailer Lovehoney has revealed that in its 12-year history, it sold more than 20,000 items in a day, which was more sex toys sold in a given day in the U.K. — ever, the Daily Star reported.

Lovehoney, which boasts the official license for all 'Fifty Shades' pleasure products — the only ranges approved by the book's author E L James — has spent upwards of $1 million on TV advertising for Christmas and Valentine's Day to grab a big slice of the booming soft kink market.

The company's co-owner Richard Longhurst said that their turn-over doubled in the space of a year, with the women buying a whole lot of erotic fiction ala “Fifty Shades.”

While 80 percent of the books were reportedly read by women, the audience for the mainstream film debuting in February is expected to be split evenly amongst the sexes.

Longhursts believes that movie-goers will be inspired to experiment with sex toys after watching. “Fifty Shades” branded, the better.  

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Honey Play Box Debuts 'Tressa' Vibrator

Honey Play Box introduced its new Tressa multi-stimulation, app-enabled vibrator.

Blush Debuts 2 New Glass Plugs From 'Oh My Gem' Collection

Blush has introduced two new glass plugs, Lustre and Prestige, from its Oh My Gem collection.

EP Products Founder Don Wilson Passes Away

Don Wilson, the founder of EP Products and a notable figure in Canada's adult retail community, has passed away.

Orion Debuts 'Your Strap-On' Collection From 'You2Toys' Line

Orion Wholesale has introduced the Your Strap-On collection from its You2Toys line.

Stephen Colbert Takes Aim at Texas' Crackdown on Sex Toys

Stephen Colbert is cracking up over Texas lawmakers’ crackdown on sex toys in the state.

XR Brands 'Silicone Body Forms' Highlighted at Paris Fashion Week

XR Brands’ Ripped Silicone Male Chest and Perky Pair Silicone Breasts were highlighted at 2025 Paris Fashion Week.

Eye of Love Introduces 'Matchmaker Collection' Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Show More