Amazon to Get Experts' Identities in Fyre TV Trademark Battle

MIAMI — Amazon Inc. has a right to know the identity of non-testifying experts in Fyre TV's trademark battle over the use of the name Fire TV, according to a ruling this week.

Fyre TV's parent, Wreal LLC, sued Amazon earlier this year for trademark infringement, claiming  FyreTV had been around years before Amazon debuted the set-top box Fire TV this April.

Fyre TV, initially launched as IPTV set-top box in 2008 by Guatemalan business entrepreneur Rodrigo Franco, offers 15,000-plus adult films from more than 100 studios on web and Roku, among other third-party set-top boxes. The company has a trademark and is registered for the “Fyre TV” mark for use in telecommunications via a set-top box.

Amazon's Fire TV, marketed primarily through Amazon.com, is "the easiest way to enjoy Netflix, Prime Instant Video, Hulu Plus, low-cost movie rentals, and much more," the company said.

Counsel for the companies agreed to a protective order to guard over trade secrets, but Amazon wanted Fyre TV to reveal the identity of Wreal's non-testifying experts who are asked to view its confidential materials.

Fyre TV said that revealing names would be like giving away its litigation strategy.

"Amazon contends that this information, if made known to its competitors, would cause it substantial harm," U.S. Magistrate Judge Jonathan Goodman wrote in his decision siding with Amazon.

"By way of example, Amazon argues that the 'total sales' of its new streaming video set-top box and service would be valuable to a competitor making pricing and advertising decisions in the 'fast-moving business of capturing consumers for streaming video,'" he wrote.

"Because Amazon has demonstrated good cause for the requested provision, the undersigned will be entering a protective order containing the expert identification clause – albeit one with slightly compressed deadlines for objecting."

After the ruling, Amazon asked the court to seal the courtroom for portions of a preliminary injunction hearing on Tuesday. Both parties have submitted materials containing those that could be "described as pornography" and inappropriate for public display, Amazon said.

But the main reason to seal the court would be too squelch any possible dissemination of Amazon trade secrets relative to Fire TV and its marketing.

The infringement suit, filed in federal court in Miami, seeks damages, injunctive relief and attorneys fees.

Motion to seal courtroom

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Jade Kimiko, Cecelia Taylor Headline 'Women Seeking Women 199'

Jade Kimiko and Cecelia Taylor topline “Women Seeking Women 199” from Girlfriends Films.

Adult Industry Educational, Networking Platform 'Imperfectly You' Launches

Imperfectly You, an educational and networking platform for adult industry workers, has officially launched.

Segpay to Launch News Network for High-Risk Merchants

Segpay has announced that it will launch the Segpay News Network (SNN) on April 15.

Age Verification Watch: Patching the Holes

This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Kaela Luna Makes Her TransAngels Debut

Kaela Luna has made her TransAngles debut alongside Parker Savage and Harrison Feels in “Jackhammering Kaela.”

Adult Time Marks April Fool's Day With 5 Satirical Releases

Adult Time is marking April Fool’s Day with the release of satirical scenes from five of its series.

Pineapple Support to Host Autism Spectrum Support Group

Pineapple Support is hosting a free online support group for performers and creators who are, or suspect they may be, on the autism spectrum.

Adult Time Wraps Production on Bree Mills' Feature 'Escape From Camp Conversion'

Adult Time has wrapped production on its latest feature, the Bree Mills-helmed "Escape From Camp Conversion," from its Girlcore studio brand.

Daisy Fox Makes Her TeamSkeet Debut

Daisy Fox makes her TeamSkeet debut in the latest episode of the studio series "She's New," titled "A Foxy Little Newcomer," with Nicky Rebel.

Elizabeth Skylar Performs Her 1st B/B/G in Latest From New Sensations

Elizabeth Skylar has performed her first B/B/G in the latest scene from New Sensations, with Codey Steele and Milan Ponjevic.

Show More