Marcus West Joins JOYDIVISION as Senior VP of Sales, Marketing

ATLANTA – European sensual lifestyle product manufacturer JOYDIVISION has announced Marcus West as senior vice president of sales and marketing for its U.S. team. 

“Our top priority was to find someone who is not only familiar with the American market, but also a big picture thinker,” says James Parker, president of JOYDIVISION USA. “Marcus brings a lot to the table with his experience, and he knows how to expand the reach of sensual wellness products with original ideas that engage the public."

West comes to JOYDIVISION from his role as head of the marketing and sales department at Evolved Novelties. He has more than 15 years of sales and marketing experience, and more than six years in the sensual wellness industry. He has worked with such brands as Proctor & Gamble, HBO and MTV, and had been with Evolved since 2009.

“The U.S. market is integral to our company’s global growth strategy,” says Bianca Küennecke, executive vice president of JOYDIVISION. “With Marcus on our team, I’m confident that we will be taking advantage of every opportunity to position our brand in the U.S. – from the adult market to corner drug store sales.”

Marcus West headed from Los Angeles to Atlanta over the holidays and formally took his post in the first week of January, the company said.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fantasy Gifts NJ Unveils 'Shave Stix' With Product Launch Event

Sexual wellness retailer Fantasy Gifts NJ introduced its new Shave Stix during a special event at its Lumberton location on April 17.

Motorbunny Now Available on 'Throne' Gift Platform

Motorbunny pleasure products are now available on Throne gift platform.

Honey's Place Now Distributing Camtoyz

Honey's Place is now distributing Camtoyz pleasure products.

ToyChats Announces Reviewer Incentives

Recently launched pleasure product review site ToyChats has announced a giveaway program for reviewers.

Paradise Marketing Acquires CondomMan

Paradise Marketing has acquired CondomMan distribution.

RIDMII Debuts New Sex Doll Collection

Pleasure brand RIDMII has introduced a new line of sex dolls.

VVD Debuts Combo Set With 'Vkini,' 'Rider Desire'

Pleasure brand VVD has debuted a new bundle with its Vkini vibrating bikini top and Rider Desire saddle.

B-Vibe Expands 'Butties' Collection, Debuts Harness Sets

B-Vibe has expanded its Butties collection with six new anal plugs and introduced two new harness sets.

Dame Acquires Chakrubs

Sexual wellness brand Dame has acquired luxury pleasure products company Chakrubs.

B-Vibe's 'Rimming Plug' Highlighted in Buzzfeed Article

B-Vibe's Rimming Plug vibrator has been recognized by Buzzfeed as one of 28 "must-have" pleasure products.

Show More