Court Order Further Restricts Jimmy Flynt’s Use of ‘Flynt’

CINCINNATI — A federal judge today ordered a modification to a permanent injunction against Jimmy Flynt, restricting him even further in his efforts to market Flynt Sexy Gifts in Florence, Ky.

The motion to modify the restraining order arose from Jimmy Flynt’s continued use of the “Flynt” surname to market his Florence store and now-defunct website, FlyntSexyGifts.com.

Jimmy Flynt, according to the original suit which was won by Larry Flynt, allegedly traded off brother Larry Flynt’s name used in web and brick-and-mortar advertising to promote his adult retail operations.

Larry Flynt’s attorneys in their motion for a modification to the permanent injunction said that Jimmy Flynt flouted an earlier order and subsequent appeals court ruling over the Florence store's signage because it doesn’t display his first name in a “sufficiently visible manner” and that it continues to create a likelihood of confusion with the trademark "Larry Flynt.”

Today, U.S. District Judge William Bertelsman sided with Larry Flynt again and ordered a change in a restraining order that restricts Jimmy Flynt from emulating signs and marketing materials that appear as LFP Inc. properties, as well as forcing him to place disclaimers on all advertising.

“[T]he permanent injunction issued by the court will be modified to enjoin Jimmy from using the name ‘Flynt’ in connection with the sale, promotion or advertising of adult entertainment products or services unless it is accompanied by the first name ‘Jimmy’ in the same font size, color and style and on the same background color,” the court order.

“With the exception of store signage, such use must be accompanied by a conspicuous disclaimer stating that the goods or services are not ‘sponsored, endorsed by, or affiliated with Larry Flynt or Hustler, or any business enterprise owned or controlled by Larry Flynt.’”

Two adult entertainment industry figures, including XBIZ Publisher Alec Helmy, recently testified that the Flynt surname used in connection with Jimmy Flynt’s retail operation was likely to cause consumer confusion, according to the judge’s order.

Even Jimmy Flynt said in court transcripts that “Flynt” is “synonymous” with Larry Flynt and Hustler, the judge said.

In a previous case, Bertelsman permanently barred Jimmy Flynt from using the “Hustler” name and rejected his claims that he had permission to open an unlicensed Hustler retail store.

Jimmy Flynt told XBIZ he plans to appeal Bertelsman's ruling released today.

"It's just a ridiculous decision, and we plan to appeal to the 6th U.S. District Court of Appeals," he said.

View today's order

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

FSC Publishes Analysis of Federal Trade Commission Event Promoting AV

Free Speech Coalition (FSC) has published an analysis of a Federal Trade Commission (FTC) event held this week that promoted age verification among other forms of speech regulation.

Adam & Eve Reveals Results of 'Happy Ending Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream with a happy ending.

GirlsDoPorn Owner Michael Pratt Pleads Guilty to Sex Trafficking

Michael Pratt, former owner of the rogue website GirlsDoPorn, pleaded guilty in the U.S. District Court for the Southern District of California on Thursday to sex trafficking and conspiracy to commit sex trafficking charges, according to a report by City News Service.

Master Nico Relaunches Site Through YourPaysitePartner

Master Nico has relaunched his official website through YourPaysitePartner (YPP).

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Federal Judge Grants Partial Halt of Florida AV Law

The United States District Court for the Northern District of Florida, Tallahassee Division, has granted a preliminary injunction against HB 3, the state's age verification law, as a lawsuit filed by two online trade associations challenging the law makes its way through the courts.

Aneros Debuts 'Eupho Syn V' From 'Vibration Collection'

Aneros has introduced the Eupho Syn V from its Vibration Collection.

Wells Apparel Group Inks Distro Deal With Kix'ies

Wells Apparel Group has signed a deal with Kix’ies, Inc. for distribution throughout 13 states.

Ohdoki Debuts 2 New Strokers

Ohdoki has introduced two new stroker sleeves.

Show More