Luz Acosta Joins Jimmyjane as Account Executive for North America

SAN FRANCISCO — Jimmyjane on Thursday announced that Luz Acosta has joined its team as the new Account Executive for North America.

Throughout her career, Acosta has worked with national retailers where she excelled in sales growth, education, training, promotions and development of staff for leading beauty corporations including Lancôme, Bourjois, Lorac, Lola, Bumble & Bumble, Too Faced, Sephora and Boscia.

With an extensive background in the beauty, fashion and wellness categories, Acosta will now be applying her skill set to elevate Jimmyjane into the leading premium pleasure product brand in the U.S. Working closely with Alicia Sinclair, VP of worldwide sales and business development at Jimmyjane, Acosta will be responsible for support and growth of new and existing retail partners in North America.

“I have had the pleasure of working with Luz in previous roles, and have seen what she is capable of. Her creative approach to sales and marketing concepts for retailers is going to make her a terrific asset to our team,” said Robert Rheaume, president of Jimmyjane.

Acosta’s passion for the beauty and wellness category started early in her professional life. She received her cosmetology license at the age of 18 and continued her education graduating from F.I.D.M (The Fashion Institute of Design & Merchandising) with a degree in Cosmetics & Fragrance Marketing. 

Acosta began her sales career as a counter rep for Bourjois Cosmetics. Within two years she was a top Account Executive for the brand. She spent the next four years establishing herself in the Sales and Education field before transitioning to other brands such as Lorac, Lola, Bumble & Bumble and Too Faced. Acosta also spent time as Skincare Specialist for Sephora and working with national retailers including Macy's, Sephora, Ulta, Planet Beauty, Dillard's, Nordstrom and many independent boutiques across the U.S.

“My true passion has always been to empower women to feel confident in their own skin,” said Acosta, “with Jimmyjane an eccentric, sexy, sophisticated brand that empowers women and couples to open doors to intimacy and empower individuals to feel confident with their own sexuality.”

For all wholesale requests and inquiries, contact sales@jimmyjane.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More