LONDON — Lovehoney announced today that it is credited in the “Fifty Shades of Grey” movie as official supplier of products seen in the film's Red Room.
Attending the U.K. premiere of the movie as guests of Universal Pictures and author E L James, Lovehoney co-founders Neal Slateford and Richard Longhurst said, “We would like to thank Universal Pictures for crediting Lovehoney as official suppliers to the Red Room and look forward to the next two films in the Fifty Shades of Grey trilogy.”
Lovehoney’s product director Bonny Hall and logistics manager Joy Hall were also invited to the movie’s premiere at Leicester Square in the heart of London’s glittering West End. More than 3,000 fans screamed as the Lovehoney team and the film’s stars Jamie Dornan and Dakota Johnson, director Sam Taylor-Johnson and author E L James walked down the grey carpet.
On exiting the screening, Slateford said, “It’s a hugely enjoyable film and the sex scenes are sizzling. I can say without question that this movie is going to be very good for everyone in the adult business.”
Character Christian Grey’s tie — one of 52 products personally approved by E L James in Lovehoney’s Official Fifty Shades of Grey Pleasure Collection — is used first as an impromptu bondage accessory in the movie.
Lovehoney noted that the recently launched The Official Red Room Collection, a range of 10 leather bondage items was inspired by scenes from the film. Products that feature prominently in the film include a leather flogger and riding crop as Dornan’s Christian Grey introduces Johnson’s Anastasia Steele to the pleasures of the Red Room.
Lovehoney further cemented its special relationship with the film by attending the exclusive after-party with the movie’s leading players as guests of author E L James. Hall was able to discuss the Red Room with Dornan while celebrity guests posed with the Official Pleasure Collection in the photo booth at the party.
Lovehoney also noted that it holds the exclusive worldwide license to design, manufacture and sell adult pleasure products based on the “Fifty Shades of Grey” trilogy by E L James. More than 60 products are available in the Fifty Shades of Grey Official Pleasure Collection, the Fifty Shades of Grey Red Room Collection and Fifty Shades of Grey Sensual Care Collection.
For more information about stocking Fifty Shades of Grey items, email tradesalesteam@lovehoney.co.uk.
