U.K. 'Sexhibition' Expo Launches Cinema Ad Campaign

MANCHESTER — Adult expo newcomer Sexhibition, which will hit Manchester for the first time this August, is capitalizing on the “Fifty Shades of Grey” phenomenon with a run of high-impact cinema advertising.

The erotic ad was shown on 225 screens during the mainstreams movie's opening weekend, and prominently features BDSM themes, latex attire and intricate corsetry.  

Sexhibition organizer Cheryl Smith said, “The success of EL James books brought the topic of sexuality, especially female sexuality, into the mainstream, and whatever your opinion of the ‘Fifty Shades’ brand, it's got a lot of women talking about their fantasies, and that can only be a good thing.”

“With this event, we're celebrating the fact the wider British public are starting to feel able to openly discuss sexuality,” she added, referring to the upcoming Sexhibition. “Our visually stunning cinema ad campaign is absolutely representative of our manifesto — that of sexuality explored in a very glamorous and decadent environment — and forms a major part of a promotional strategy designed to attract a much wider, mainstream audience than would traditionally be expected.”

To check out the ad on Vimeo, click here

To be held at the Event City venue Aug. 21-22, Sexhibition organizers say the event will be “the ultimate in decadence and debauchery.” According to the event’s website, Sexhibition will bring together elements of sex, erotica, the adult industry, burlesque, fetish, the BDSM lifestyle and combine it with live music, DJ sets, burlesque, cabaret, film and performance art in an inclusive and sex-positive environment.

There will also be an “After Dark” component of exhibition that will offer attendees racy entertainment in upscale, nightclub settings.

For full ticket and exhibitor information, visit SexhibitionExpo.co.uk.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More