Net 1on1, Lovehoney Collaborate on ‘Fifty Shades’ Marketing

ST. ALBANS — Since taking on the Official Fifty Shades of Grey Pleasure Collection in September, Net 1on1 Wholesale has been collaborating with Lovehoney for retailer promos.

The St. Albans-based distributor supplies all of the sub-collections underneath E L James’s officially licensed brand, across the U.K. and E.U. and according to the company, it has benefitted from steady sales since the range arrived.

Net 1on1 sales manager Sebastian Gonzalez worked closely with the Oxford Street branch of adult retailer Harmony and Lovehoney’s General Sales Manager Jim Primrose to create a window display featuring Fifty Shades of Grey merchandise.

“Oxford Street is a shop window to the world and Harmony have once again provided a platform for everyone to see Fifty Shades of Grey, offering a pleasant and inviting environment to view the official collection for both their regular consumers as well as attracting new mainstream shoppers to their beautiful store which includes the exclusive limited edition Fifty Shades of Grey Red Room Collection. This, our first major collaboration with Net 1on1, has delighted everyone at Lovehoney. Author E L James also showed her approval and tweeted an image of the window to her 800,000 followers.”

Speaking of the strong relationship forged with Lovehoney, Net 1on1 Wholesale Managing Director Tony Gonzalez, said, “We knew from the start that Fifty Shades was going to have a major impact on our industry, so being able to fulfill our customer’s needs and help make history with this world renowned brand has been a thrilling experience to say the least,”. We’ve collectively enjoyed working with Jim and his team, as well as Harmony to achieve such great results. Personally, I’m still star-struck from meeting the lady behind it all herself at the official launch too!”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Honey Play Box Debuts 'Tressa' Vibrator

Honey Play Box introduced its new Tressa multi-stimulation, app-enabled vibrator.

Blush Debuts 2 New Glass Plugs From 'Oh My Gem' Collection

Blush has introduced two new glass plugs, Lustre and Prestige, from its Oh My Gem collection.

EP Products Founder Don Wilson Passes Away

Don Wilson, the founder of EP Products and a notable figure in Canada's adult retail community, has passed away.

Orion Debuts 'Your Strap-On' Collection From 'You2Toys' Line

Orion Wholesale has introduced the Your Strap-On collection from its You2Toys line.

Stephen Colbert Takes Aim at Texas' Crackdown on Sex Toys

Stephen Colbert is cracking up over Texas lawmakers’ crackdown on sex toys in the state.

XR Brands 'Silicone Body Forms' Highlighted at Paris Fashion Week

XR Brands’ Ripped Silicone Male Chest and Perky Pair Silicone Breasts were highlighted at 2025 Paris Fashion Week.

Eye of Love Introduces 'Matchmaker Collection' Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Show More