Twitter Amends Sexual Health Ad Policy

LOS ANGELES — Twitter, which has habitually blocked ad campaigns concerning condoms and sexual health campaigns, has tweaked the rules in favor of the companies it had been shutting out.

Condom retailer Lucky Bloke announced that it had its advertising ban lifted on Monday after nine months of complaints and a spirited public campaign, #Tweet4Condoms, directed at changing the policy.

Lucky Bloke CEO Melissa Hill says that Twitter has modified their ad policies and removed condoms and contraceptives from the "adult products" category, reclassifying them as "health products."

“For the many of you who championed our #Tweet4Condoms campaign, I want to thank you sincerely for lending your voice and support,” Hill said after learning of the change. “It is exciting to see that, united, we can make a positive difference even when standing up to a tech giant.”

A Twitter spokesperson confirmed the news, telling RH Reality Check that “Ads for non-prescription contraceptive products such as condoms and spermicides, and ads for personal lubricants, now fall under our health and pharmaceutical products and services policy.”

The spokesperson said that the change to the company’s ad policy for adult or sexual products and services was launched in mid-January.

According to RH Reality Check, the new policy also clarifies some confusing language that seemed to ban ads for “contraceptives” while still allowing some ads for condoms.

The policy now lists birth control pills and emergency contraception as “restricted,” or subject to review by Twitter, as it does with all other pharmaceutical products.

Despite the progressive stride, the policy still prohibits “sexual content” in ads or linked material for sexual health awareness or condoms. Companies find this is one of the most difficult caveats to maneuver.         

White is encouraged by Twitter’s willingness to evolve, and believes that this initial step could be a harbinger of additional, much-needed change — to amend antiquated thoughts on sexuality — across all social media channels. 

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fantasy Gifts NJ Unveils 'Shave Stix' With Product Launch Event

Sexual wellness retailer Fantasy Gifts NJ introduced its new Shave Stix during a special event at its Lumberton location on April 17.

Motorbunny Now Available on 'Throne' Gift Platform

Motorbunny pleasure products are now available on Throne gift platform.

TeamSkeet, MYLF to Launch New Website FamilyStrokes.com

Sister studios TeamSkeet and MYLF are launching a new website, FamilyStrokes.com.

AV Bulletin: Age Verification Hits the Mainstream, Ofcom Sets a Date

Industry stakeholders and free speech advocates have anxiously been awaiting the Supreme Court’s decision in Free Speech Coalition v. Paxton, which could significantly impact state age verification laws around the country. In the meantime, state legislatures continue to weigh and pass AV bills, AV tech providers continue to tout their services, and legal challenges continue to play out in the courts — with some cases on hold pending the SCOTUS ruling in Paxton.

Segpay Names Kristi Greer VP of Sales

Segpay has promoted long-time employee Kristi Greer to the position of vice president of sales.

Honey's Place Now Distributing Camtoyz

Honey's Place is now distributing Camtoyz pleasure products.

ToyChats Announces Reviewer Incentives

Recently launched pleasure product review site ToyChats has announced a giveaway program for reviewers.

Paradise Marketing Acquires CondomMan

Paradise Marketing has acquired CondomMan distribution.

RIDMII Debuts New Sex Doll Collection

Pleasure brand RIDMII has introduced a new line of sex dolls.

VVD Debuts Combo Set With 'Vkini,' 'Rider Desire'

Pleasure brand VVD has debuted a new bundle with its Vkini vibrating bikini top and Rider Desire saddle.

Show More