Lovehoney Reports Success Over ‘Sex Selfie Stick’ Promo

LONDON — Adult novelty firm Lovehoney.co.uk is reportedly seeing success over its recent promotion of Svakom’s Gaga — an HD camera equipped vibrator that Lovehoney calls a “Sex Selfie Stick.”

The Gaga has a powerful motor with six vibration speeds and includes an “intelligent vibration mode,” which lets the vibe intuitively escalate through each speed, gradually ascending into the user’s climax — which it records and uploads to the user’s PC or smartphone via FaceTime.

The device is available for £119.99 (around $180) and is available from Lovehoney.co.uk.

While the Gaga was actually launched last year, Lovehoney’s sex toy category manager Alice Little sensed a marketing opportunity following the success of “selfie sticks,” which enable mobile phone users to take self-portraits from beyond the normal range of their arm’s length.

Dubbing the Gaga the “Sex Selfie Stick,” Lovehoney TV enlisted sex expert Annabelle Knight to demonstrate how it works — and then shared the story with the world’s media. The media responded, with the story published all over the world, on sites such as The Independent, Metro, Daily Mirror, Daily Mail, New York Daily News, Cosmopolitan, Marie Claire and MTV.

“The response was incredible,” a Lovehoney spokesperson said. “It shows just what an appetite there is for sex product news if it is packaged in the right way.”

Lovehoney benefitted from the increased exposure and website traffic generated by the media buzz, as hundreds of sites linked to the Gaga story and embedded its video — reportedly garnering more than 2.5 million people to the Lovehoney site — providing a great example to other adult product and service marketers seeking mainstream attention.

“We love introducing new toys to the mainstream media whether they are made by Lovehoney or by another firm — in this case Svakom,” the spokesperson adds. “The aim is to show the world what fun everyone can have using sex toys. It sends out a great message for the industry as a whole.”

On the consumer end, the Gaga is generating positive reviews on the Lovehoney site, with one reviewer noting that “Wow is all I can say. The camera is such good quality and the light around the tip picks up everything — be warned! The toy is so much fun,” while another user opined that the device produces “Homemade movies on a new level ... Uploading the video was easy.”

Altogether, Gaga is another great example of today’s merging of sex and technology, as well as the impact that new devices have on both amateur “homemade” as well as professional porn productions, as automation and technology increasingly enters the bedroom — and in this case, also enters the user.

Beyond the specific device’s selling points, Lovehoney has shown how adult companies can leverage the media to gain a new level of exposure in the mainstream consumer markets — combining competition with creativity to take a lead in a crowded arena — and it is an example that others are sure to follow.

For more information, visit Lovehoney.co.uk.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

Adam & Eve Reveals Results of 'Happy Ending Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream with a happy ending.

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Aneros Debuts 'Eupho Syn V' From 'Vibration Collection'

Aneros has introduced the Eupho Syn V from its Vibration Collection.

Wells Apparel Group Inks Distro Deal With Kix'ies

Wells Apparel Group has signed a deal with Kix’ies, Inc. for distribution throughout 13 states.

Ohdoki Debuts 2 New Strokers

Ohdoki has introduced two new stroker sleeves.

CalExotics Debuts 2 New Pleasure Products From 'Connect' Collection

CalExotics has introduced two new pleasure products from its CalExotics Connect line.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced the new RC Licking Panty Vibe from its Javida line.

Fleshlight Debuts Ana Andrews Stroker

Fleshlight has introduced its new Ana Andrews Pro stroker, Succu-bust.

Svakom Launches Full Company Rebrand

Svakom has launched a rebrand of its logo and products.

Show More