Calvista Secures Distribution Deal With XR Brands

MELBOURNE, Australia — Calvista on Wednesday announced it has secured distribution of XR Brands, which has been manufacturing a diverse range of pleasure products in California since 1999.

XR Brands bring a variety of products to the adult market including SexFlesh, Wand Essentials, Master Series, Strict Leather and Trinity Men. With an eye on under-served categories, XR Brands strives to service unique novelty segments as well as mainstream markets, according to Calvista.

XR Brands is comprised of a complete range of 15 fully branded product lines.
 
The most recent addition is the Tom of Finland range. One of the most influential homoerotic artists of all time, XR Brands has created a complete collection of toys in celebration of the late visionary.

A range of marketing material will also be available, including original wall skins, videos and Tom of Finland artwork displays. A portion of proceeds from Tom of Finland’s Pleasure Tools benefits the Tom of Finland Foundation, a not-for-profit organization supporting emerging erotic artists and promoting healthier, more tolerant attitudes toward sexuality.

Calvista General Manager Roger Sheldon-Collins remarked, “We are extremely excited to partner with XR Brands and distribute their quality products to Australian and New Zealand retailers. The XR Brands product line-up complements Calvista’s existing range and broadens our offering to the adult retail channel."

XR Brands General Manager Randy Alvstad said, “Calvista has a unique understanding of the Australian and New Zealand retail market and they were a natural choice for a distribution partnership in this region.

"This collaboration will help to expand our presence in one of the fastest-growing markets on the planet, while providing high-quality and competitively priced product lines to even more men, women and couples around the world.”

Calvista, the largest wholesale distributor in Australia and New Zealand, has been distributing product for more than 20 years with offices in Melbourne, Sydney and Auckland, New Zealand.??

For more information, contact sales@calvista.com.au.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nalpac/Entrenue, Tenga Sign US Distro Deal

Nalpac/Entrenue and Tenga have signed a deal for U.S. distribution.

Orion Debuts 4 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with four new styles.

Blush Expands 'Performance Plus' Line With 10 New Cock Rings

Blush has expanded its Performance Plus collection with 10 new cock rings.

Wild Flower Debuts New 'Enby 3' Vibe

Pleasure brand Wild Flower has introduced its new Enby 3 vibrator.

Ball & Chain Announces 2 New 'Sex Dice' Games

Ball & Chain has announced the debut of two new Sex Dice games, dropping in September.

SBJ/TAF Names John Lyons as VP of Sales, Dave McDaniel as Buyer

SBJ/TAF has named John Lyons as its vice president of sales and store standards, and Dave McDaniel as buyer for its Adam & Eve stores.

Motorbunny Relaunches 'Fluffer' App

Motorbunny has relaunched its Fluffer app.

Orion Announces Customized Marketing Solutions

Orion Wholesale has announced customizable marketing solutions for its B2B customers.

Onahole Debuts New 'KYO' Cock Ring Collection

Pleasure brand Onahole has introduced its new KYO line of cock rings.

Deviate Launches Adult Industry Graphics Company Gala Design

Pleasure brand Deviate Network has incorporated its graphics department as its own adult industry-focused design company, Gala Design.

Show More