Lovehoney Sends 3 Couples on Romantic ‘Fifty Shades’ Getaway

BATH, U.K. — Lovehoney has sent three couples to their choice of European city for a “Fifty Shades of Grey”-inspired following a random drawing for participants of Lovehoney’s European Bondage Survey last year.

The winners were Gregers Ebert from Norway who took his wife to Celle, Germany, Sophie Payne from England who took her boyfriend to Paris (see picture), and Mandy Richards from England who took her husband to Edinburgh, Scotland.

Mandy and her husband Paul said that they were in disbelief when they discovered they had won a trip to a European city of their choice.

“I remember going back to the website just to check it was real. I think I am still a little shocked I won, even now,” Paul Richards said. “Edinburgh is the most beautiful city to visit leading up to Christmas, with the German street market and ice skating rinks to explore. We’ve visited many times before, but this trip was special!”

According to Mandy Richards, “The highlight of the trip was finally finding our five-star penthouse which was nestled away in the middle of the Royal Mile and opening the doors to our balcony — the view over Edinburgh was absolutely breathtaking. As the sun went down, Edinburgh changed to a glow of lights and music. It was fantastic.”

She added, “I want to thank Lovehoney for such a special Fifty Shades-inspired weekend that I will never forget.”

Lovehoney’s European Bondage Survey revealed that Britain was the most sexually liberated nation in Europe after 60 percent of respondents claimed that they had tried some form of bondage. In comparison, only a third of couples in Germany and a quarter of couples in Spain have tried it.

Other stats to arise from the survey were that three quarters of women (75 percent) and 21 percent of men across Europe have read at least one of the “Fifty Shades” books. Four out of 10 couples said that their sex lives had improved as a result of “Fifty Shades of Grey,” and a quarter (26 percent) said it had made them more open to experimentation. One in eight people (12 percent) said reading the books had given them a higher sex drive.

Lovehoney's co-owner said Neal Slateford said, "’Fifty Shades’ has made the whole world lighten up about sex and particularly couples in the U.K. We used to be known for our restraint and our stiff upper lip — now this survey shows we are the most sexually liberated of Europe's major nations."

He added, "What is indisputable is that Fifty Shades of Grey has changed the whole sexual landscape right across Europe. What might have previously been considered 'kinky' or extreme has now become just a normal part of millions of couples' sexual routines. Couples are being far more open about sex and are far keener to experiment.”

Lovehoney has three Official Fifty Shades of Grey ranges: The Pleasure Collection, The Sensual Collection and the recently launched Red Room Collection, which consists of 10 leather bondage items inspired by scenes from the film.

The company worked closely with E L James to create all three lines and Lovehoney is credited in the “Fifty Shades of Grey” movie as official supplier of products seen in the Red Room.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More