Stockroom.com marketing director Juli Crockett said promoting the company in mainstream publications like the Onion and LA Weekly, as well as building a strong presence on social networking sites such as MySpace, is important because alternative sexual practices commonly have negative stereotypes associated with them.
“It is a real pleasure to celebrate Stockroom.com in such a fun and edgy publication,” she said. “Sex remains a personal and a political issue. The reigning administration in the U.S. is hellbent on taking us back a few decades — centuries really — the assault on ‘obscenity’ and a woman’s right to choose. By continuing to do what we do, and do it well, we wage a joyful, aesthetic war against this kind of political provincialism. The Onion leads the fray, and we are proud to become an advertising supporter.”
Crockett added that, politics aside, the Onion also was a good fit for the company because sex is sometimes just funny, and that it is important to have a sense of humor in the adult entertainment business.
Stockroom’s ad campaign in the Onion will feature letters from actual customers with names removed to protect anonymity of the company’s clientele.
“We get letters from customers all the time, some very tender and some just plain giddy, expressing their gratitude for what we do,” Crockett said. “This business really is about one-to-one relationships, and this campaign will prove that.”