Video: Coco de Mer Partners With Fashion Photographer for X-Rated Ad

UNITED KINGDOM — High-end erotic retailer Coco de Mer has released an x-rated advertising campaign in the form of a short film, called “X,” which was directed by renowned photographer/director Rankin.

CampaignLive.co.uk reports that the spot, which conceived by Walter Campbell, creative director at TBWA\London, will run online and in cinemas.

Rankin told Campaign that consumers have become too smart for traditional advertising.

"Doing something like this is about creating an experience,” he said. “We’re putting it on a different level. Putting it on a level with enjoying a film. People call it content marketing but it’s just about making something people want to watch."

Campbell added, "The erotic doesn’t get the same overt attention as everything else on the cultural menu, so we created a film to surprise, excite and most importantly, encourage people to delve that little bit deeper into their fantasies — to reignite that connection.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Stephen Colbert Takes Aim at Texas' Crackdown on Sex Toys

Stephen Colbert is cracking up over Texas lawmakers’ crackdown on sex toys in the state.

XR Brands 'Silicone Body Forms' Highlighted at Paris Fashion Week

XR Brands’ Ripped Silicone Male Chest and Perky Pair Silicone Breasts were highlighted at 2025 Paris Fashion Week.

Eye of Love Introduces 'Matchmaker Collection' Display Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Cyberskin Debuts 4 New Strokers

Pleasure brand Cyberskin has introduced four new strokers.

Chappell Roan Gives Shout Out to Womanizer on 'Call Her Daddy' Podcast

Chappell Roan gave a shout-out to Womanizer during her guest appearance on the “Call Her Daddy” podcast, hosted by Alex Cooper.

BeYourLover Debuts 'Alberta' Camera-Shaped Vibrator

Pleasure brand BeYourLover has introduced its Alberta vibrating suction toy with nipple clamps.

We-Vibe Surveys Men About Pleasure Products

We-Vibe has released the results of a survey asking male respondents how the use of pleasure products affects their sex lives.

Show More