HUSTLER HOLLYWOOD Rebrands, Sports New Logo and Tagline

BEVERLY HILLS, Calif. — HUSTLER HOLLYWOOD has rebranded itself as a "smarter, sexier and unapologetic modern lifestyle conglomerate." The sex toy and novelty retailer and brand now even sports a new logo, dropping the flaming heart.

That’s what the company said today after announcing that it also will refocus its attention on a wide range and more diverse array of products — both HUSTLER and non-HUSTLER apparel, accessories, gifts, jewelry, beauty, shoes, lingerie and swimwear items.

The rebranding, in the works for the past year, is said to embody HUSTLER HOLLYWOOD’s mission, vision and attitude in the spirit of the company’s compelling, iconic founder, Larry Flynt. Its new logo includes the tagline, “Smart. Sexy. Unapologetic.”

Along with a new focus, logo and tagline comes a new look for the stores themselves.

Ten of the current 13 locations have undergone remodels within the past two years, and the facelifts are providing a sleek, sophisticated look and feel to enhance the enjoyable shopping experience, said Philip Del Rio, HUSTLER HOLLYWOOD’s vice president of retail operations.

“In the past year, we have developed an experienced and qualified team of professionals from a variety of backgrounds, bringing a fresh approach to our business,” Del Rio said. “With a new brand and new mindset, we’re ready to take our stores and our customers to the next level.”

The 17-year-old company also said that it is planning four new locations in the U.S. before 2016.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

Adam & Eve Reveals Results of 'Happy Ending Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream with a happy ending.

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Aneros Debuts 'Eupho Syn V' From 'Vibration Collection'

Aneros has introduced the Eupho Syn V from its Vibration Collection.

Wells Apparel Group Inks Distro Deal With Kix'ies

Wells Apparel Group has signed a deal with Kix’ies, Inc. for distribution throughout 13 states.

Ohdoki Debuts 2 New Strokers

Ohdoki has introduced two new stroker sleeves.

CalExotics Debuts 2 New Pleasure Products From 'Connect' Collection

CalExotics has introduced two new pleasure products from its CalExotics Connect line.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced the new RC Licking Panty Vibe from its Javida line.

Fleshlight Debuts Ana Andrews Stroker

Fleshlight has introduced its new Ana Andrews Pro stroker, Succu-bust.

Svakom Launches Full Company Rebrand

Svakom has launched a rebrand of its logo and products.

Show More