Lovehoney Surveys Women, Men About Their Fantasies

BATH, U.K. — Lovehoney’s surveyed 1,300 men and women about how and when they fantasize. According to the survey, almost half of women fantasize about other people — typically close friends or work colleagues — during sex with their partner.

Thirty percent of the respondents report said they eventually end up hooking up with that friend that they fantasize about, while 26 percent said they would act on their fantasies with a co-worker.

The results for men weren’t too far off with 42 percent responding that they fantasize about friends and colleagues. Twenty-five percent said they have friends with benefits while 22 percent say they’ve had sex with co-workers.

Lovehoney’s survey found that 70 percent of women and 63 percent of men fantasize about sex with a new partner before it happens with 62 percent of women and 68 percent of men saying the experience lived up to the fantasy.

A third of women and 42 percent of men said they fantasize about a previous partner while having sex — nevertheless, 15 percent of men and 14 percent of women say this happens frequently. Sixty percent of women and 66 percent of men said they thing fantasizing is harmless.

“Lots of people do reminisce fondly about former lovers — it is a perfectly harmless thing to do as long as you are not intent on living out that fantasy if you are with someone else,” a Lovehoney rep said. “All Lovehoney research shows that sexual fantasies enhance couples’ sexual happiness and are a good thing. Sexual experimentation is to be encouraged because couples who are happy in bed tend to be happy in the rest of their lives.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Nalpac/Entrenue, Tenga Sign US Distro Deal

Nalpac/Entrenue and Tenga have signed a deal for U.S. distribution.

Orion Debuts 4 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with four new styles.

Blush Expands 'Performance Plus' Line With 10 New Cock Rings

Blush has expanded its Performance Plus collection with 10 new cock rings.

Wild Flower Debuts New 'Enby 3' Vibe

Pleasure brand Wild Flower has introduced its new Enby 3 vibrator.

Ball & Chain Announces 2 New 'Sex Dice' Games

Ball & Chain has announced the debut of two new Sex Dice games, dropping in September.

SBJ/TAF Names John Lyons as VP of Sales, Dave McDaniel as Buyer

SBJ/TAF has named John Lyons as its vice president of sales and store standards, and Dave McDaniel as buyer for its Adam & Eve stores.

Motorbunny Relaunches 'Fluffer' App

Motorbunny has relaunched its Fluffer app.

Orion Announces Customized Marketing Solutions

Orion Wholesale has announced customizable marketing solutions for its B2B customers.

Onahole Debuts New 'KYO' Cock Ring Collection

Pleasure brand Onahole has introduced its new KYO line of cock rings.

Deviate Launches Adult Industry Graphics Company Gala Design

Pleasure brand Deviate Network has incorporated its graphics department as its own adult industry-focused design company, Gala Design.

Show More