Lovehoney Surveys Women, Men About Their Fantasies

BATH, U.K. — Lovehoney’s surveyed 1,300 men and women about how and when they fantasize. According to the survey, almost half of women fantasize about other people — typically close friends or work colleagues — during sex with their partner.

Thirty percent of the respondents report said they eventually end up hooking up with that friend that they fantasize about, while 26 percent said they would act on their fantasies with a co-worker.

The results for men weren’t too far off with 42 percent responding that they fantasize about friends and colleagues. Twenty-five percent said they have friends with benefits while 22 percent say they’ve had sex with co-workers.

Lovehoney’s survey found that 70 percent of women and 63 percent of men fantasize about sex with a new partner before it happens with 62 percent of women and 68 percent of men saying the experience lived up to the fantasy.

A third of women and 42 percent of men said they fantasize about a previous partner while having sex — nevertheless, 15 percent of men and 14 percent of women say this happens frequently. Sixty percent of women and 66 percent of men said they thing fantasizing is harmless.

“Lots of people do reminisce fondly about former lovers — it is a perfectly harmless thing to do as long as you are not intent on living out that fantasy if you are with someone else,” a Lovehoney rep said. “All Lovehoney research shows that sexual fantasies enhance couples’ sexual happiness and are a good thing. Sexual experimentation is to be encouraged because couples who are happy in bed tend to be happy in the rest of their lives.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More