Fleshlight Taps Andrew Rapley as VP of Digital Strategy

Fleshlight Taps Andrew Rapley as VP of Digital Strategy

AUSTIN, Texas — Interactive Life Forms LLC, the maker of Fleshlight products, announced today that it has tapped Andrew Rapley as vice president of digital strategy.

Steve Shubin, Fleshlight’s founder and CEO, said in a release today the company has a staff of experts “creating the best products on Earth,” but “after many years of trial and tribulation and many challenges with our online presence, we are moving full steam ahead in building the right team with the right skill set to position Fleshlight more solidly in the digital age.” 

Shubin, who created the Fleshlight and related products, noted that Rapley was the “prime choice” for the position. Rapley will lead an initiative to ramp up online sales

“Andrew proves to be the perfect guy for spearheading that task, and we couldn’t be more excited about the future,” Shubin said. 

Rapley remarked, “This is the ultimate challenge — one that is already proving to be rewarding.”

“Fleshlight is the leader in the space and it's an absolute honor to bring my expertise to the company to help elevate them to the next level,” he said.

Fleshlight also operates the FNCash affiliate program. For more information on Fleshlight, contact partners@fleshlight.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

NC Governor Vetoes Bill Targeting Adult, Could Face Override

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Show More