ExoClick Introduces Keyword, Flexible IP Ranges Targeting

ExoClick Introduces Keyword, Flexible IP Ranges Targeting

BARCELONA, Spain — ExoClick today introduced Keyword amd IP Ranges targeting features for advertisers in its Admin Panel.

The platform updates are now available in "Admin Panel > Advertisers > New Campaign > Advanced Settings."

ExoClick said its Keyword Targeting feature is designed to help advertisers reach relevant audiences with traffic-driving keywords to lift their campaign's performance.

Key functions of this feature include: advertisers can input or block any keyword in any language, keywords can be composed of single or multiple keywords e.g. milk chocolate, and keywords can be specific niches, names of people/celebrities, brands or products.

The IP Ranges Targeting allows advertisers to target or block specific IP addresses/ranges. The company said this is particularly useful for 3/4G carrier targeting where advertisers can now use their own databases of IP ranges to target specific IPs.

To use these features, clients simply enter an item into the Keyword Targeting or IP Ranges Targeting text area (each item needs to be put on a separate line). To block items, users place a minus sign before the Keyword or IP Range, e.g. -milk

“Keyword Targeting is becoming increasingly relevant for niche marketing. Before, advertisers could select 32 available categories on our platform, our new Keyword Targeting now allows advertisers to obtain traffic from very specific or small niches. For example, perhaps you have an offer targeting fans of Kim Kardashian or you want to reach traffic that watches videos from specific brands, simply add these keywords into your campaign and your ads will show on sites next to content about Kim or next to relevant videos from brands. Our new IP Ranges Targeting now gives advertisers the flexibility of using their own databases of IP Ranges to reach specific carrier traffic,” CEO Benjamin Fonzé said.

He added, “We want to give our advertisers the same concise targeting and full flexibility that is offered by companies such as Google and Bing. With our already existing targeting options for language, GEO, contextual, browser, OS, device, mobile carrier, site, frequency capping and day-parting, we are now offering the most comprehensive targeting solutions to the adult industry. This is the first of three major features we are releasing in the next few days.”

For more information about the features, click here.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Braindance Unveils '6DOF' VR Tech

Interactive virtual reality platform Braindance has debuted its new Six Degrees of Freedom (6DOF) VR technology.

Kiiroo, Pineapple Support Launch 'Empower Hour' Series on FeelHubX YouTube Channel

Kiiroo and Pineapple Support have teamed up to launch the “Empower Hour” series on the FeelHubX YouTube channel.

Kansas Law Firm Deploys Religion, Bunk Science While Recruiting Plaintiffs Under AV Law

Kansas-based personal injury law firm Mann Wyatt Tanksley is promoting debunked scientific theories and leveraging religious affiliation against the industry while it seeks potential plaintiffs for lawsuits against adult companies under the state’s age verification law.

UK Tech Secretary Lists Age Verification Among OSA Priorities

Peter Kyle, the U.K.’s Secretary of State for Science, Innovation and Technology, on Wednesday made public a draft version of his priorities for implementing the Online Safety Act (OSA), including age verification.

AEBN Publishes Popular Seraches by Country for September, October

AEBN has released its list of popular searches from its straight and gay theaters in all 50 states and the District of Columbia.

Avery Jane Featured on 'Adult Time Podcast'

Avery Jane is the latest guest on the “Adult Time Podcast,” hosted by studio CCO Bree Mills.

FSC: Kansas Law Firm Threatens Adult Site Over Age Verification

The Free Speech Coalition (FSC) has been notified that Kansas law firm Mann Wyatt Tanksley has sent a letter threatening an adult website with a lawsuit for breaking the state's age verification law.

10th Circuit Rejects Final FSC Appeal in Utah AV Case

The United States Court of Appeals for the 10th Circuit on Monday rejected a motion by Free Speech Coalition (FSC) requesting that the full court rehear its appeal in Free Speech Coalition v. Anderson, the industry trade association’s challenge to Utah’s age verification law.

Trump Nominates Project 2025 Contributor, Section 230 Foe to Chair FCC

President-elect Donald Trump has nominated, as his pick to head the Federal Communications Commission, Brendan Carr — an author of Project 2025 who has called for gutting Section 230 protections.

Streamate's Elevate Partners With Miss Mei on Decriminalization Initiative

Streamate’s Elevate initiative is debuting a November collaboration with creator and community advocate Miss Mei that will highlight the modern criminalization of sex work.

Show More