Adnium Rolls Out Ad Retargeting Tool

Adnium Rolls Out Ad Retargeting Tool

TORONTO — Advanced adult ad monetization solution provider Adnium has announced its offering of a new ad retargeting feature.

Adnium is the proprietary advertising platform developed exclusively by Grand Slam Media, using a progressive approach to advertising accountability and technology.

According to Adnium CEO Luke Hazlewood, every marketer wants a second chance at closing a sale, because no matter how strong the first pitch may be, there can always be issues with timing, or the focus of the target may be somewhere other than where it needs to be at the moment.

Now Adnium is giving its clients that second chance to get in front of the same potential customer with the launch of its new ad retargeting technology.

“The way our new retargeting system works, Adnium advertisers are able to load primary ads and secondary ads, which are later displayed based on the earlier activities of each potential customer,” Hazlewood explains. “As your target continues browsing other sites online, they are presented with follow-up ads from your inventory to close sales that would otherwise have been missed.”

Hazlewood notes that Adnium’s retargeting feature utilizes a simple JavaScript tag in the footer of the client’s website. That line of code creates a list of people who visit the site by placing an anonymous retargeting cookie in their browser. Later when that same user visits another participating site, they are presented with follow-up ads via Adnium.

“Keep your brand in front of your potential customers [and] create a meaningful chain of ads that build momentum and reinforce the pitch of earlier creatives in your inventory,” Hazlewood says. “Convert more shoppers into actual customers, and get started today simply by visiting Adnium or speaking with your own account executive about this important new technology right now.”

For more information, visit Adnium.com.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Braindance Unveils '6DOF' VR Tech

Interactive virtual reality platform Braindance has debuted its new Six Degrees of Freedom (6DOF) VR technology.

Kiiroo, Pineapple Support Launch 'Empower Hour' Series on FeelHubX YouTube Channel

Kiiroo and Pineapple Support have teamed up to launch the “Empower Hour” series on the FeelHubX YouTube channel.

Kansas Law Firm Deploys Religion, Bunk Science While Recruiting Plaintiffs Under AV Law

Kansas-based personal injury law firm Mann Wyatt Tanksley is promoting debunked scientific theories and leveraging religious affiliation against the industry while it seeks potential plaintiffs for lawsuits against adult companies under the state’s age verification law.

UK Tech Secretary Lists Age Verification Among OSA Priorities

Peter Kyle, the U.K.’s Secretary of State for Science, Innovation and Technology, on Wednesday made public a draft version of his priorities for implementing the Online Safety Act (OSA), including age verification.

AEBN Publishes Popular Seraches by Country for September, October

AEBN has released its list of popular searches from its straight and gay theaters in all 50 states and the District of Columbia.

Avery Jane Featured on 'Adult Time Podcast'

Avery Jane is the latest guest on the “Adult Time Podcast,” hosted by studio CCO Bree Mills.

FSC: Kansas Law Firm Threatens Adult Site Over Age Verification

The Free Speech Coalition (FSC) has been notified that Kansas law firm Mann Wyatt Tanksley has sent a letter threatening an adult website with a lawsuit for breaking the state's age verification law.

10th Circuit Rejects Final FSC Appeal in Utah AV Case

The United States Court of Appeals for the 10th Circuit on Monday rejected a motion by Free Speech Coalition (FSC) requesting that the full court rehear its appeal in Free Speech Coalition v. Anderson, the industry trade association’s challenge to Utah’s age verification law.

Trump Nominates Project 2025 Contributor, Section 230 Foe to Chair FCC

President-elect Donald Trump has nominated, as his pick to head the Federal Communications Commission, Brendan Carr — an author of Project 2025 who has called for gutting Section 230 protections.

Streamate's Elevate Partners With Miss Mei on Decriminalization Initiative

Streamate’s Elevate initiative is debuting a November collaboration with creator and community advocate Miss Mei that will highlight the modern criminalization of sex work.

Show More