LFP: 'American Hustler' Store Is Infringing, Cybersquatting

LFP: 'American Hustler' Store Is Infringing, Cybersquatting

LOS ANGELES — LFP IP, the licensing company arm of the LFP and Hustler brands, has filed a federal lawsuit against the online retail apparel store AmericanHustlerClothing.com, claiming that its owner is infringing on its trademark and cybersquatting.

The suit, filed at U.S. District Court in Los Angeles, names Dublin, Ohio, resident Lee Keith Brett and alleges that he “intentionally and willfully" traded off of the famous “Hustler” marks by selling “American Hustler” branded apparel.

AmericanHustlerClothing.com has a lineup that includes for sale T-shirts, hoodies and hats — all branded with the phrase “American Hustler.”

LFP said that it has more than two dozen trademarks that are “incontestable” and that Brett, who launched his retail operation in November, has failed to respond to the adult entertainment company’s demands.

In the suit, LFP said that Brett’s use of the “American Hustler” mark will result in consumer deception and confusion.

LFP said that it got wind of Brett’s retail operation after he filed a U.S. trademark application in June over his “American Hustler” design in connection with “online retail store services featuring clothing and billboard products.”

In September, LFP attorneys filed a protest regarding Brett’s trademark application and in October U.S. Patent and Trademark Office examiners refused to register Brett’s application because of a likelihood of confusion with three of LFP’s marks.

“Defendant Brett, in contravention of the rights of plaintiff LFP, continues to operate the website located at AmericanHustlerClothing.com to sell apparel, and has otherwise failed and refused to remove the Hustler marks from his website, advertising and apparel,” LFP’s suit said.

With the suit, Brett, who could not be reached for comment by XBIZ, faces an injunction over the use of the “American Hustler” mark, unspecified monetary damages, an order to surrender for destruction all apparel and signage related to the brand and a transfer of the AmericanHustlerClothing.com domain name, among other forms of relief.

A spokesman for Larry Flynt, the president of LFP and Hustler, declined comment over the case.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fleshy to Launch Interactive Cam Site 'Eremote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eremote.

Rae Lil Black, Rikako Katayama Star in Latest From Vored

Rae Lil Black and Rikako Katayama star in the latest release from Hentaied.pro studio brand Vored, titled "Sinful Taste."

XBIZ LA Show Introduces New 'Crib Crawl' Feature

XBIZ is pleased to announce that the 2025 edition of its flagship conference, the XBIZ Show, will debut a brand-new feature: Crib Crawl, offering attendees the chance to meet and greet representatives from leading brands and organizations in dedicated suites at the host venue.

Sage Hunter Makes Her Hookup Hotshot Debut

Sage Hunter has made her Hookup Hotshot (HUHS) debut alongside studio honcho Bryan Gozzling.

Gal Ritchie: From British Dominatrix to Rising L.A. Starlet

Gal Ritchie left her home in the U.K. and arrived in Los Angeles on Aug. 12, 2023. She remembers the exact date because it was such a key moment in her life.

New York Magazine Names 'Magic Wand Rechargeable' Its 'Best Overall Vibrator'

New York Magazine's "The Strategist" vertical has named Vibratex's Magic Wand Rechargeable the best overall vibrator.

Pre-Nominations Now Open for 2025 TEAs

The pre-nomination period for the 2025 Trans Erotica Awards (TEAs) is now open.

May Hashira Is Twistys' November 'Treat of the Month'

May Hashira is Twistys’ Treat of the Month for November and will be highlighted online throughout the month.

Lilly Bell, Eve Sweet Star in Latest From Slayed

Lilly Bell and Eve Sweet star in the latest release from Vixen Media Group (VMG) studio imprint Slayed.

Byborg Invests $22.35M in PLBY Group

Luxembourg-based Byborg Enterprises SA is investing $22.35 million in Playboy parent company PLBY Group.

Show More