SAN JOSE, Calif. — This Sunday’s episode of Caitlyn Jenner’s E! reality TV show “I Am Cait” documents her first introduction to LELO.
In the episode, Jenner’s assistant Courtney reveals her favorite sex toy, the LELO GIGI 2 (which retails for $139), describing it as “better than diamonds.” Jenner then gets up close and personal with the massager, before handing it over to actress and performer Candis Cayne who uses it like a lipstick.
LELO CMO Steve Thomson said, “Caitlyn Jenner is one of the highest profile people in the world today, so it’s no surprise that she and those around her would choose the highest profile pleasure brand when they’re on the road! The GIGI 2 is a long-time customer favorite, and it’s featured very prominently in the show. We have no doubt that this instantly recognizable, iconic pleasure product will be in high demand over the next couple of weeks.
“Caitlyn Jenner is one of the highest profile people in the world today, so it’s no surprise that she and those around her would choose the highest profile pleasure brand when they’re on the road! The GIGI 2 is a long-time customer favorite, and it’s featured very prominently in the show. We have no doubt that this instantly recognizable, iconic pleasure product will be in high demand over the next couple of weeks.”
The mainstream plug comes after last month’s Valentine’s Day recommendation by Kim Kardashian of the LELO Massage Candle as the perfect romantic accessory for couples. The company says that with prominence on “I Am Cait,” its recommends that retailers feature GIGI 2 visibly in store and online, so that any starstruck customers looking for it can spot it easily.
The “I Am Cait” featuring GIGI 2 appears Sunday at 9 p.m. on E!.
Retailers interested in stocking LELO products can contact usa@lelo.com.
