Sunny Rodgers Joins Jimmyjane as Category Brand Manager

Sunny Rodgers Joins Jimmyjane as Category Brand Manager

SAN FRANCISCO — Jimmyjane has announced the naming of industry veteran Sunny Rodgers as Category Brand Manager. 

Rodgers will be responsible for developing long-term marketing programs and services for the design-centric brand, and to solidify Jimmyjane’s position and relationships within the marketplace as a leading manufacturer of premium pleasure products.

Rodgers brings more than 17 years of experience in marketing and brand development to her role at Jimmyjane, having worked on a range of businesses in both the mainstream and adult industry arenas, and says that Jimmyjane has a terrific brand story, with products that she has always believed in.

“I think there is a lot of opportunity to grow the brand and establish it as the leading premium manufacturer in the industry,” Rodgers stated, anticipating future successes.

“Sunny has a strong grasp on marketing within this category and a wonderful spirit that will be a great contribution to the team,” Jimmyjane President Robert Rheaume says. “She is dedicated, hard working and extremely creative. Her ability to spot market trends and opportunities is going to take Jimmyjane to the next level in servicing our partners.”

Prior to joining Jimmyjane, Rodgers served as the Marketing Director for Doc Johnson and co-host of a popular program on Playboy Radio. Her industry expertise was also honed in previous roles, including as Marketing Director for Topco; Division Director/Director of Product Development at LFP (Hustler); and Account Executive/Brand Manager at NS Novelties.

Rodgers was named XBIZ’s 2016 “Community Figure of the Year,” in part for her keen eye for spotting market trends; proven track record of building brands; and unique, creative approach to each business.

She will join the growing team at the Diamond Products family of brands, which includes Jimmyjane, Pipedream Products, and Sir Richard’s Condom Company.

“I am ecstatic to be joining the Diamond Products family,” Rodgers added. “[I] look forward to working with our partners to build their businesses and have some fun in the process.” 

For more information, click here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More