Playboy Enterprises Places Itself on Market With $500M Price Tag

Playboy Enterprises Places Itself on Market With $500M Price Tag

BEVERLY HILLS, Calif. — Playboy Enterprises Inc. has begun exploring a sale.

The storied magazine publisher and brand owner has reportedly hired investment bank Moelis & Co. to advise and auction off the company in a sale that may fetch more than $500 million.

Playboy could choose to sell itself as bulk property or in pieces or not sell at all and stay on its current course.

Founder Hugh Hefner, who founded the company in 1953, owns about a one-third stake in the company.

Hefner took the company private in 2011 along with private-equity firm Rizvi Traverse Management in a deal valued at $207 million.

No longer trading as a public company, Playboy doesn’t disclose detailed financials.

However, the company reportedly generated about $38 million from media, including the magazine and digital publishing initiatives, and $55 million from licensing its brand to other companies last year.

Playboy makes most of its money from licensing its brand and logo across the world for fragrances, clothing, night clubs, restaurants and jewelry, among other products and services, including foreign Playboy-branded magazines.

It also operates Playboy magazine in the U.S., which has a circulation of about 800,000, down from its peak number of 5.6 million in 1975. This past month, Playboy magazine removed nudity from the publication.

The company sold off Internet properties and TV broadcast businesses, including Playboy, Playboy TV and the Spice channels, to MindGeek in 2011.

Currently, the Beverly Hills, Calif.-based company is attempting to sell off separate assets, such as the Playboy Mansion, which reportedly attracted bidders for the whole company.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Haley Spades Stars in Latest From Immoral

Haley Spades stars with Charlie Dean, Matt Bird, and Dean Van Damme in a new three-part release from Immoral Productions, directed by "Porno Dan" Leal.

Octavia Red Makes Her Vampired Debut

Octavia Red has made her Vampired debut alongside Talia Mint and 2023 XMA Europas Female Performer of the Year Tiffany Tatum in the new feature “Hunters.”

Lily Starfire Fronts Latest From Brazzers

Lily Starfire stars with Kyle Mason in the latest release from Brazzers, titled "Eating Ass Is the Game."

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Country Hotwife Makes Her WIFEY Debut

Content creator Country Hotwife has made her debut for Vixen Media Group (VMG) studio imprint WIFEY, alongside her husband StagHubby and former XMAs Male Performer of the Year Isiah Maxwell.

Vixen Media Group Celebrates 10 Years of 'Tushy'

Vixen Media Group (VMG) is celebrating the 10-year anniversary of studio imprint Tushy.

Cherry Kiss Stars in Latest 'Blind Dates' From Bellesa

Cherry Kiss headlines the 16th volume of "Blind Dates," from Bellesa.

Emma Rosie Toplines Pat Myne's 'Gape For Days 5'

Emma Rosie headlines director Pat Myne's "Gape For Days 5," from Evil Angel.

Adult Time Drops 2nd Installment of Bree Mills Thriller 'Escape From Camp Conversion'

Adult Time has debuted the second episode of the Bree Mills-helmed thriller "Escape From Camp Conversion," from studio brand Girlcore.

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

Show More