Shots Releases SONO Collection

Shots Releases SONO Collection

SANTA CLARITA, Calif. — Shots Toys now offers SONO, a collection of pleasure products designed for men.

According to the company, one year ago the Shots sales team saw a rise in the demand for male pleasure products and decided to create a brand that would close this gap in their assortment.

“The account managers asked several retailers their opinion about the idea and one of the first remarks came with regards to the raised demand in ‘tailing’ products,” the company said. “After several brainstorming sessions more and more ideas came to life.”

Shots says a specialized test team did one of the most important researches, on the dimensions of the products. Several months later SONO was born and presented for the first time at the Erofame trade fair in Hannover, Germany. 

“SONO is a brand especially designed and created for men, but also very attractive for couples,” the company said. “The assortment consists of butt plugs that feature a tail, which will allow you to easily withdraw the plug once inserted and they are perfectly suited for tailing-games. There are also penis sleeves that have a butt plug attached, which feature a perineum stimulator. SONO is a brand designed to give a great amount of pleasure.”

The collection is made of rubber for the butt plugs, soft silicone for the cock ring’s and stretchy TPE for the sleeves.

“The packaging has been designed to be neutral, yet with a masculine look to attract the target audience in a store,” the company said. “All toys come in a sleek white case with projected stone elements. This combination creates an amazing appearance when they are presented united in a store. The packaging also features product descriptions and specifications in several languages to make sure everything is crystal clear to the customer.”

Shots also has released a standard promo package for the SONO line. The company says it also gives retailers the opportunity to create their own personalized marketing materials in cooperation with the Shots studio department.

For more information, visit Shots.nl or ShotsAmerica.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Power Femme' Test

ProDx Health has introduced its new Power Femme Home Collection Kit.

Orion Expands Cottelli 'Accessoires' Line

Orion Wholesale has introduced five new “It” pieces from its Cottelli Accessories line.

ANME Wraps With Product Drops and Partnerships

ANME wrapped on Wednesday, the event’s third day, after delivering a mix of product launches, power meetings and networking — all while preserving the laid-back vibe that attendees say always makes ANME feel like a homecoming.

Playharda Wholesale, Secret Dome Ink U.K. Distro Deal

Playharda Wholesale and BDSM brand Secret Dome have signed a deal for UK distribution.

Hankey's Toys Releases 'Kitsune's Knot' Dildo

Mr. Hankey's Toys has introduced its new Kitsune’s Knot dildo.

Velvet Thruster Signs Distro Deal With ECN

Velvet Thruster has inked a distribution deal with East Coast News (ECN).

Kiiroo Introduces New Agatha Vega Stroker

Kiiroo has debuted the new Agatha Vega stroker sleeve from its FeelStar line.

'Groove Thing' Sets Kickstarter Funding Record for Insertable Pleasure Product

Groove Thing, an insertable pleasure product that plays audio, has set a funding record on Kickstarter.

Nalpac/Entrenue, Ohdoki Sign Distro Deal for 'The Handy'

Nalpac/Entrenue has inked an exclusive U.S. distribution deal with Ohdoki Products for The Handy.

Onahole Debuts New 'Miss Boss Cup' Stroker

Pleasure brand Onahole has introduced its new Miss Boss Cup stroker.

Show More