Trademark Appeals Case Ends With New Standard in 5th Circuit

Trademark Appeals Case Ends With New Standard in 5th Circuit

NEW ORLEANS — The 5th U.S. Circuit Court of Appeals today handed another victory to industry attorney D. Gill Sperlein and a client involved in the defense of a trademark infringement claim filed by a so-called AIDS denialist (the plantiff believes HIV does not cause AIDS).

Last month, the 5th Circuit shot down an appeal made over alleged infringement, ruling for the defendant, and today the court reversed and remanded the case to the lower court over attorneys fees.

The case involves plaintiff Clark Baker, who owns a trademark for his “HIV Innocence Group,” an organization that said it helps to defend people “who were wrongly accused of exposing others" to HIV.

Jeffrey DeShong, an HIV activist, set up HIVInnocenceGroupTruth.com to publish highly critical information about Baker and his group.

Baker sued in July 2013, accusing DeShong both of infringing his trademark and of defamation.

But a federal judge dismissed the trademark claims, ruling Baker had “failed to raise an inference that any reasonable person could confuse the content of DeShong's website” with his trademarked HIV Innocence Group.

Baker appealed the decision over infringement, as well as who should pay attorneys fees, losing both rounds.

Sperlein told XBIZ this afternoon that, in effect, “this ruling will deter others from trying to silence critics by bringing bogus trademark claims … and that is something I am proud to be a part of.”

“[I]t was no surprise when a Texas district court dismissed a case in which AIDS denialist Clark Baker and his organization, the Office of Military and Scientific Justice (OMSJ), sued Jeffrey DeShong for using the company’s trademark on a website criticizing Baker and his organization,” Sperlein said in a release today. “Although the lawyer should have known this was a frivolous claim, the judge was reluctant to go one step further and order an award of attorneys fees against Baker and OMSJ. Today, in Baker v. Deshong, the 5th Circuit ruled that the district court got it wrong.

“Under 15 U.S.C. § 1117(a) of the Lanham Act, a court should award attorneys’ fees to the prevailing party in an 'exceptional' case.  The issue on appeal, involved how to determine if a case is ‘exceptional.’” 

Under the new standard, Sperlein said, “an exceptional case is one where in considering both governing law and the facts of the case, the case stands out from others with respect to the substantive strength of a party’s litigating position, or  the unsuccessful party has litigated the case in an ‘unreasonable manner.’” 

Sperlein noted that other federal circuit courts — namely the 3rd and 4th U.S. Circuit Court of Appeals — have already adopted the standard.

Sperlein said that today’s ruling should likely have a significant impact on speech. 

“First, lawyers will be much more reluctant to bring a bogus trademark claim, just because they don’t like what a critic has to say,” Sperlein said. “They will have to decide if they can prove an alternative claim, such as defamation.  However, those claims are not often any more attractive to potential plaintiffs since the First Amendment and state anti-SLAPP laws offer significant protections to individuals who engage in public criticism. 

“Nonetheless, arrogant plaintiffs will continue to bring bogus trademark claims.  Therefore, the second effect the case will have may be more important.  With a more lenient standard for awarding attorney fees, defendants who have been unfairly sued will have an easier time in locating counsel willing to defend them on a pro bono basis, knowing that they have a good chance of obtaining an award for the fees the lawyer would normally charge.”

Sperlein, on a winning note, however, said that today’s victory was a financially hollow one.

“Because the defendant here has applied for bankruptcy, I don’t see a likelihood of collecting,” he told XBIZ.   

View today's ruling

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pornhub Awards Fiesta: A Night of Music, Dancing and Camaraderie

The eighth annual Pornhub Awards transformed Los Candiles Night Club in Glassell Park into a celebration of glamour, glitter, fashion and fame Wednesday night, as performers, creators and industry insiders toasted the year’s winners and danced late into the night while Diplo and Midnight Mary kept the party pulsing from behind the decks.

Ukrainian Parliament Rejects Porn Decriminalization Bill

The Verkhovna Rada, Ukraine’s parliament, on Thursday voted against passage of a bill that would have decriminalized the creation and distribution of pornography in that country — an activity that currently carries a prison sentence of three to five years.

FSC Launches Pride Fundraising Drive

The Free Speech Coalition (FSC) has launched its Pride Fundraising Drive to support its efforts on behalf of the LGBTQ+ community.

Cultpix Debuts AI-Generated Vintage Adult Films at Cannes

At this year’s Cannes Film Festival, B-movie streaming service Cultpix debuted a collection of AI-generated short films drawn from erotic magazine photo spreads published 50 years ago.

Ofcom Fines Youngtek Solutions $800K for AV Noncompliance

U.K. media regulator Ofcom on Wednesday imposed fines totaling 600,000 pounds (more than $800,000) against adult site operator Youngtek Solutions for failing to implement age checks and respond to information requests as required for compliance with the Online Safety Act.

Pornhub Launches Lesbian Site 'Pornhub Sapphic'

Pornhub has launched Pornhub Sapphic, a site dedicated to female and non-binary content and creators.

Brazil Invites Public Input on AV Guidelines

Brazil’s National Data Protection Authority (ANPD) on Friday launched a public consultation on developing guidelines for age verification mechanisms under the country’s Digital Statute for Children and Adolescents (Digital ECA), which requires adult websites to age-verify users located in Brazil.

Paysite Confidential: Inside the Creator Economy's Shift Toward Ownership

For years, the adult industry’s creator economy has been defined by platforms — powerful engines of discovery, monetization and scale that reshaped how performers connect with their audiences.

Senator Urges DOJ to Crack Down on 'Obscenity,' Attacks OnlyFans

U.S. Senator Jim Banks of Indiana this week urged Acting Attorney General Todd Blanche to reestablish the Department of Justice’s defunct Obscenity Prosecution Task Force in a letter that targets OnlyFans while repeatedly conflating “obscenity” with legal adult content.

UN Experts Urge US, Canada to Prosecute Aylo, Others for 'Exploitation'

GENEVA – The United Nations Office of the High Commissioner for Human Rights (OHCHR) has issued a press release in which two U.N. special rapporteurs, cited as experts, accuse Aylo and other companies of complicity in sexual exploitation.

Show More