Lovehoney's Sqweel Spotlighted in Mainstream

Lovehoney's Sqweel Spotlighted in Mainstream

BATH, Calif. — Lovehoney says its first key product of 2016 has sold out thanks to a mass of mainstream press coverage.

The Sqweel XT for Men was launched at the ANME Founders Show in January where the company says it sold more than 2,000 units.

Lovehoney General Sales Manager Jim Primrose said, “We’re unable to keep the Sqweel XT on shelves, such is the level of orders at the moment.

“Our trade customers are having to pre-order more stock, which will be arriving very soon.”

European newspaper Metro told its 4 million daily readers that it was “just the job” for male pleasure while U.K. newspaper The Sun used the headline “Who needs a girlfriend?”

The Daily Star called it “a game-changing pleasure device” in an article that was shared more than 250 times online. The Daily Express, also featured the Sqweel XT.

Primrose added, “Last year, we predicted that 2016 would be the Year of the Male Sex Toy and this just goes to show that that was correct.

“The momentum for male sex toys is gathering pace and we’re seeing huge demand for the Sqweel XT and other male toys across our brands.”

The Sqweel XT features two sets of Turbo Tongues — soft and extra firm, which rotate in three speeds and three pulsating patterns to simulate intense oral sex action The toy is USB rechargeable.

According to the company, its predecessors, the Sqweel 2 and Sqweel Go Oral Sex Simulators for women, are among the best-selling oral sex toys on the market.

U.S. customers can book a training session about Sqweel XT and the rest of the Sqweel brand with Lovehoney’s brand development manager Sabrina Earnshaw by emailing sabrina.earnshaw@lovehoney.co.uk.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More