Adult AdWorld Launches Self-Serve Ad Buying Platform

Adult AdWorld Launches Self-Serve Ad Buying Platform

MIAMI — Adult AdWorld has announced the launch of its self-service ad buying platform.

According to the company, the new platform provides advertisers with the control and ease of use they demand for their campaigns, while providing publishers with the ability to segment their traffic so they can make the most money from it.

Adult AdWorld CEO Daniel Rand explains that the new self-serve ad buying platform provides all the necessary targeting and optimization tools such as geo-targeting, frequency capping, daily spend capping, carrier and device targeting, action tracking, source optimization and more, for both desktop and mobile campaigns, while servicing both adult and mainstream advertisers and publishers.

“Traditionally we have directly managed the campaigns for all of our advertisers but we continued to get requests for a self-serve platform where they could start and stop their own campaigns, optimize the traffic sources, and modify their bid prices, so we decided to give them what they want,” Rand said. “This allows us to efficiently serve more advertisers but it also has the added benefit of making our publishers more money and higher ECPMs as it provides additional advertisers to purchase that ‘long-tail’ inventory.”

According to AdWorld’s Director of Sales, Chad Michaels, the platform offers not only traditional pops and banners, but also members’ area traffic from paid adult and mainstream dating sites.

“Most of our advertisers have advertised with us every month for seven to ten years and have been asking us for premium members’ area traffic,” Michaels says. “Rolling it out with the self-serve platform was a natural thing to do.”

For more information, advertisers can email Director of Sales Chad Michaels at Chad@AdWorldMedia.com, while publishers should email publishers@adworldmedia.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Trump Administration Issues Executive Order Against 'Debanking'

The White House on Thursday issued an executive order limiting financial institutions’ ability to restrict access to financial services for people or groups involved in lawful industries, a longtime goal of adult industry advocates and stakeholders.

Go.cam Launches Free Age Verification Solution, Anti-Fraud Features

Go.cam has announced that its age verification solution is now free with updated anti-fraud and identity protection features.

Florida AG Sues EU-Based Adult Companies for Failing to Age-Verify Users

Florida Attorney General James Uthmeier filed a lawsuit Monday with the 12th Judicial Circuit Court of Florida against five EU-based adult companies for allegedly failing to require age verification before allowing access to adult content.

SkyPrivate Launches 'Telegram Pay-Per-Minute' Feature

SkyPrivate has launched a new pay-per-minute (PPM) private show option on Telegram.

Pineapple Support to Host 'Money and Mental Health' Online Event

Pineapple Support is hosting a free, online event to help performers balance financial wellbeing with mental health, Aug. 18-19.

Arcom Warns 5 Adult Sites Over Age Verification

French media regulator Arcom has sent enforcement notices to the operators of five adult websites that the agency says have failed to implement age verification as required under France’s Security and Regulation of the Digital Space (SREN) law.

MojoHost Debuts NVIDIA Blackwell-Powered Hosting

MojoHost has announced the launch of NVIDIA Blackwell-powered hosting featuring RTX 6000 Pro MaxQ GPUs.

FSC: Identity Theft Targeting Adult Performers

The Free Speech Coalition has put out an alert warning of an individual found to be targeting adult performers for identity theft.

Assylum.com Implements New Age Verification System

Assylum.com has introduced an age verification system across its member sites.

European Commission to Assess Pornhub, XVideos, XNXX Compliance With Digital Services Act

The European Commission plans to conduct a study to determine how well adult sites Pornhub, XVideos and XNXX are addressing illegal content and other potential harms under the EU’s Digital Services Act.

Show More