PHS Names Planet Earth Preferred U.K. Distributor of M2M Brand

PHOENIX — PHS has named Planet Earth a preferred distributor of the manufacturer's M2M brand of intimate products for gay men.

Planet Earth, one of the U.K.'s top names in adult distribution, will debut a collection of M2M's 100 best-selling items at the upcoming ETO trade show on Jun. 12-13 in Birmingham, U.K. to show their customer base the value of marketing directly to the gay male market.

"Planet Earth has made a special commitment to bring our customers the best of the best from across the pond, and PHS' historic roots in the gay market made M2M a perfect fit for us," Planet Earth CEO Paul Boote said. "PHS truly understands the gay male consumer, and M2M caters to their unique needs and desires, which makes it a top performer on the sales floor. We look forward to a fruitful partnership with the PHS team and supporting our customers with this important product line."

A spokesperson for PHS said, "What started with a few pieces of pride jewelry sparked a 20-plus year journey that has put PHS at the top of the LGBT market. And Planet Earth's own journey from small business to international powerhouse makes the two companies a perfect pair."

As a long-running brand made and marketed specifically for gay men, M2M has made history providing retailers with a fully packaged and merchandised selection of products, with a special focus on BDSM and cock-and-ball toys.

PHS General Manger Michael Merrill said, "We are so pleased to have partnered with Planet Earth to expand M2M's reach into new international markets. The value of having Paul and his team work as brand ambassadors throughout the U.K. and Europe is immense, as they have a unique understanding of our core demographic. And it's an honor to have the support of such a trusted distributor." 

For more information on PHS, visit their official website or follow them on Twitter or Facebook.

For more information on Planet Earth, visit their official website or follow them on Twitter.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Male Power Debuts 'Pack & Play' Collection

Male Power has introduced its new Pack & Play collection of men's underwear.

Orion Debuts New Styles From Cottelli Lingerie

Orion Wholesale is now shipping new styles from its Cottelli Curves plus-size lingerie line.

Sportsheets Unveils Rebranded 'Edge' Line, 9 New Products

Sportsheets has debuted its reimagined Edge line featuring nine new products.

Our Erotic Journey's James Guo Profiled on Wired.com

James Guo, founder of pleasure brand Our Erotic Journey (OEJ), is profiled in a new feature on Wired.com titled "The Toymaker Who Wants to Be the Next Willy Wonka of Sex Tech."

Williams Trading Unveils 'Christmas Giftables' Catalog

Williams Trading Co. has released this year's edition of its "Christmas Giftables" digital catalog.

Magic Silk Debuts 'Leather + Lace' Collection

Magic Silk has introduced its new Leather + Lace lingerie collection.

Fleshy to Launch Interactive Cam Site 'Eromote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eromote.

New York Magazine Names 'Magic Wand Rechargeable' Its 'Best Overall Vibrator'

New York Magazine's "The Strategist" vertical has named Vibratex's Magic Wand Rechargeable the best overall vibrator.

Global Novelties Debuts New 'Stoner Vibes' Collection

Global Novelties has introduced its new Stoner Vibes in the Rear collection.

2025 XBIZ Exec Awards Nominees for Retail Industry Announced

XBIZ is pleased to announce the nominees for the retail industry edition of the 2025 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Saturday, Jan. 18 in conjunction with XBIZ Expo.

Show More