Lovehoney Scores Win at LIMA Licensing Awards

LAS VEGAS — U.K.-based sex toy manufacturer Lovehoney won Best Health and Beauty Licensee for its Motörhead Official Pleasure Collection at the 2016 LIMA Licensing Awards, which took place in Las Vegas this week. LIMA, short for the International Licensing Industry Merchandisers' Association, is the leading trade organization for the global licensing industry.

Neal Slateford, co-founder of Lovehoney, said: "We're thrilled to have won such a prestigious award in the world of licensing. It's the second year in a row that Lovehoney has won a LIMA Award, and further proof that we are the go-to people for brands looking to break into the pleasure product market."

The Motörhead Official Pleasure Collection was up against Pearl World's Paris Hilton Cosmetic Collection and Hall & Associates' Shopkins hair accessories line. 

Slateford said: "I think I can say with some certainty that this is the first time Motörhead have shared a line-up with Paris."

Lovehoney secured the exclusive worldwide licence to manufacture Motörhead-branded sex toys in 2015.

Motörhead, founded in the U.K. in 1975, was an iconic heavy metal/hard rock band led by the late singer Ian "Lemmy" Kilmister. Famous Motörhead songs included "Ace of Spades," "Snaggletooth," "Iron Fist" and "Bomber." 

The Motörhead Official Pleasure Collection features four bullets and classic torpedo-shaped vibrators, all decorated with the band's logo and branding. The range "delivers the sort of power and pleasure you'd expect from the loudest band on Earth," Lovehoney said.

For more information on Lovehoney, visit their official website or follow them on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

Adam & Eve Reveals Results of 'Happy Ending Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream with a happy ending.

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Aneros Debuts 'Eupho Syn V' From 'Vibration Collection'

Aneros has introduced the Eupho Syn V from its Vibration Collection.

Wells Apparel Group Inks Distro Deal With Kix'ies

Wells Apparel Group has signed a deal with Kix’ies, Inc. for distribution throughout 13 states.

Ohdoki Debuts 2 New Strokers

Ohdoki has introduced two new stroker sleeves.

CalExotics Debuts 2 New Pleasure Products From 'Connect' Collection

CalExotics has introduced two new pleasure products from its CalExotics Connect line.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced the new RC Licking Panty Vibe from its Javida line.

Fleshlight Debuts Ana Andrews Stroker

Fleshlight has introduced its new Ana Andrews Pro stroker, Succu-bust.

Svakom Launches Full Company Rebrand

Svakom has launched a rebrand of its logo and products.

Show More