Reporo Sharpens Ad Targeting With 'Traffic Deals'

Reporo Sharpens Ad Targeting With 'Traffic Deals'

LONDON — Mobile ad network Reporo today announced the roll out of “Traffic Deals,” a new product launch within its self-service platform.

Reporo officals said the launch adds a significant improvement in platform functionality that allows advertisers to set up campaigns that target one specific site and advertising format.

Reporo has worked with key publishers to offer deals in which advertisers and marketers alike can exclusively target those sites.

With more volume becoming available, having the option to target particular sites based on performance has become a necessity. Company officials said Reporo has responded to that demand.

With the platform, advertisers select the desired site and advertising format and choose their preferred targeting and budget.

Users will immediately be able to start a campaign with the best of Reporo's traffic that suits their product and performance metrics.

“Reporo is no longer a blind network,” said Nicolas Bigaignon, Reporo's marketing director. “Since we launched our self-service platform last year, our aim has to become more transparent and accessible to our partners, whilst still retaining our full commitment to sales and account management for clients who need our expertise.”

“With the recent launch of Smart Optimisation, Remarketing, Traffic Tokens, Live Chat and now Traffic Deals, our platform now delivers a huge range of functionality to our advertisers that enables them to get more control and ultimately increase performance within their own campaigns,” Bigaiagnon said. “Once you couple this functionality alongside our high volume, global traffic, it is clear that Reporo has entered a new era in its long advertising history.”

Reporo, which bills itself as the Mobile Performance Network, generates 40 billion impressions per month. With direct publisher integrations, Reporo primarily converts for products such as video-on-demand, utility apps, gaming, men's health, casino/sport betting and adult entertainment.

Reporo reps will be demonstrating its new functionality in its products at the following shows in July and August — LALExpo in Columbia (July 11-13), AW Berlin in Germany (July 18-19) and Qwebec Expo in Canada (Aug. 4-7).

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Ofcom: More Porn Providers Commit to Age Assurance Measures

A number of adult content providers operating in the U.K. have confirmed that they plan to introduce age checks in compliance with the Online Safety Act by the July 25 deadline, according to U.K. media regulator Ofcom.

Aylo Says It Will Comply With UK Age Assurance Requirements

Tech and media company Aylo, which owns various adult properties including Pornhub, YouPorn and Redtube, plans to introduce age assurance methods in the United Kingdom that satisfy government rules under the Online Safety Act, the company has announced.

Kyrgyzstan Parliament Approves Measure Outlawing Internet Porn

The Supreme Council of Kyrgyzstan on Wednesday passed legislation outlawing online adult content in the country.

Trial Set for Lawsuit by U Wisconsin Professor Fired Over Adult Content

A trial date of June 22, 2026, has been set for the civil lawsuit filed by veteran communications professor Joe Gow against the University of Wisconsin board of regents, which fired him for creating and appearing in adult content.

New UK Task Force Meets to Target Adult Content

The architect of an influential report that recommended banning adult content deemed “degrading, violent and misogynistic” has convened an “Independent Pornography Review task force” aimed at translating that report’s findings into action in the U.K.

11:11 Creations Launches Affiliate Program

11:11 Creations principal Alicia Silver has launched 11:11 Cash for creators and affiliates.

Pineapple Support, Pornhub to Host 'Self Love' Support Group

Pineapple Support and Pornhub are hosting a free online support group for performers to develop self-love.

Show More