BRAUNSCHWEIG, Germany — The German ad network Slimspots, which recently added a major update to its fraud detection program for online advertisers, has announced that it is available to “help publishers and media buyers to maximize their revenue.”
“We are able to react easily and quickly to the needs of advertisers and publishers, but also, changes in the marketing landscape,” a Slimshots spokesperson said. “The heart of Slimspots is our optimizing algorithm, which is putting the performance marketing space to the next level. The algorithm is based on the latest invention on machine learning like Google or TensorFlow. With every new click, lead, install, sale and so on, the system is gaining knowledge for improving performance on his own. We think that a mixture between active and supervised learning is the key to success on delivering advertisements.”
Slimspots said it “is providing the most possible data for users with an inspection data 22 dimensions deep. This makes our algorithm able to adjust the delivery fast and reliably to the received traffic with historical and current data.”
For more information on Slimspots, visit their official website or follow them on Twitter.