ICANN Shoots Down ICM’s .XXX Proposal

LISBON, Portugal — ICM Registry again failed to become the .XXX sTLD registry after the Internet’s policy-making board shot down its third attempt to get its proposal approved.

On Friday, the Internet policy-making board put the brakes on a virtual red light district that many in the adult industry lobbied so hard to nix.

The final vote was 9 to 5 in support of a resolution that rejected the ICM application, with one board member, ICANN President and CEO Dr. Paul Twomey, abstaining.

ICANN board members specifically pointed to ICANN’s Governmental Advisory Committee’s earlier vote on Thursday in its decision, which disapproved the plan.

The proposal would have allowed ICM to assume oversight of Internet content, and that it would be inconsistent with ICANN’s technical mandate, several board members said in a comment period after Friday morning's announcement.

At ICANN’s public forum Thursday, Free Speech Coalition Chairman Jeffrey Douglas said that the plan would have meant there would be an Internet “ghettoization.”

“Having a wall around that community means there will be a restriction of access. Once .XXX is established, they will lose access,” Douglas said. “These are concerns that need to have been addressed, can’t be addressed under the current format,” he said.

ICANN’s 15 board members could have approved it, rejected it outright or rejected it but could have left room for a revised proposal to return. The board also could have deferred a decision for more discussion.

Although the domain name's use by online adult sites would have been voluntary, the proposal touched on issues of access and freedom of speech, with many in the adult-entertainment industry worried that its creation would make government regulation tempting.

ICANN rejected .XXX proposals twice in the last seven years — once in 2004 and last May — but ICM lobbied hard for the registry, discussing the latest version during three closed-door meetings this year.

With an ICANN agreement, Jupiter, Fla.-based ICM would have been required to contract third parties to monitor registrant compliance with content site-labeling requirements. It also would have been required to create a set of “best practices” to protect children online and fund the International Foundation for Online Responsibility, an independent organization ICM has said it would create if approved.

ICM pledged to donate $10 of the proposed annual fee of $60 for a .XXX domain name to child-protection groups and to require users of .XXX to label their content.

ICANN decided to revisit the issue in January nearly eight months after its board shelved ICM’s original plan.

But things started to speed up when ICM claimed in a memo to ICANN that it had gone “well beyond what was reasonably required in reference to its application.”

The memo came on the heels of the board’s concerns, which were raised at the last ICANN meeting, that ICM doesn’t have the strong support of the adult webmaster community.

But ICM set out to demonstrate the support of the sponsored community by stating 76,723 .XXX adult website names have been pre-reserved since June 1, 2006.

ICM also said that 1,217 adult webmasters from more than 70 countries have registered on ICM’s site saying that they support .XXX and wish to register a name.

ICM President Stuart Lawley earlier this year said that his organization was on target.

“We have invested a lot of time and effort into this initiative and are determined to see it through to completion,” Lawley said.

That, however, changed Friday morning, when ICANN decided to shelve the plan for the third time.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Utah Governor Signs 'Porn Tax' and VPN Rule Into Law

Governor Spencer Cox on Friday signed into law a bill to tax adult websites and make them liable if minors circumvent geolocation.

BranditScan Launches 'White Glove' Subscription Tier

BranditScan has launched its new White Glove subscription tier for creators.

German Court: Regulator Can't Block Creator's IG Account, Only Posts

A German court has ruled that while a regional media regulatory agency may block specific Instagram posts that include material deemed harmful to minors, it cannot ban an entire Instagram account due to such a post.

Brazil Lays Out Preliminary Guidelines for New AV Requirements

President Luiz Inácio Lula da Silva on Wednesday signed a decree establishing guidelines for new regulations requiring adult websites to age-verify users located in Brazil.

Senate Committee Debates Section 230 Reform

The U.S. Senate Committee on Commerce, Science, and Transportation held a hearing Wednesday on potential changes to Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

Pearl Industry Network Offers Free Creator Memberships

Industry trade group Pearl Industry Network (PiN) has launched its free creator membership initiative.

Sam Bird Acquires Fanblast

Sam Bird, former co-director of global talent agency Surge, has acquired creator monetization tool Fanblast and named himself CEO.

'SheHerGirls' Launches Through Paysite.com

The braintrust behind PoleVixens has officially launched a new membership site, SheHerGirls, also through Paysite.com.

FTC Invites Public Comment on 'Click to Cancel' Rulemaking

The Federal Trade Commission (FTC) announced this week that it is seeking public comment on whether it should amend its Negative Option Rule to better address deceptive or unfair practices.

Aylo Rebuts Indiana AV Suit Claims Over VPN Access

Aylo this week asked a Marion Superior Court judge to dismiss Indiana’s lawsuit alleging that the company violated the state’s age verification law by failing to prevent access by users who employ VPNs and similar means to avoid geolocation.

Show More