ICANN Shoots Down ICM’s .XXX Proposal

LISBON, Portugal — ICM Registry again failed to become the .XXX sTLD registry after the Internet’s policy-making board shot down its third attempt to get its proposal approved.

On Friday, the Internet policy-making board put the brakes on a virtual red light district that many in the adult industry lobbied so hard to nix.

The final vote was 9 to 5 in support of a resolution that rejected the ICM application, with one board member, ICANN President and CEO Dr. Paul Twomey, abstaining.

ICANN board members specifically pointed to ICANN’s Governmental Advisory Committee’s earlier vote on Thursday in its decision, which disapproved the plan.

The proposal would have allowed ICM to assume oversight of Internet content, and that it would be inconsistent with ICANN’s technical mandate, several board members said in a comment period after Friday morning's announcement.

At ICANN’s public forum Thursday, Free Speech Coalition Chairman Jeffrey Douglas said that the plan would have meant there would be an Internet “ghettoization.”

“Having a wall around that community means there will be a restriction of access. Once .XXX is established, they will lose access,” Douglas said. “These are concerns that need to have been addressed, can’t be addressed under the current format,” he said.

ICANN’s 15 board members could have approved it, rejected it outright or rejected it but could have left room for a revised proposal to return. The board also could have deferred a decision for more discussion.

Although the domain name's use by online adult sites would have been voluntary, the proposal touched on issues of access and freedom of speech, with many in the adult-entertainment industry worried that its creation would make government regulation tempting.

ICANN rejected .XXX proposals twice in the last seven years — once in 2004 and last May — but ICM lobbied hard for the registry, discussing the latest version during three closed-door meetings this year.

With an ICANN agreement, Jupiter, Fla.-based ICM would have been required to contract third parties to monitor registrant compliance with content site-labeling requirements. It also would have been required to create a set of “best practices” to protect children online and fund the International Foundation for Online Responsibility, an independent organization ICM has said it would create if approved.

ICM pledged to donate $10 of the proposed annual fee of $60 for a .XXX domain name to child-protection groups and to require users of .XXX to label their content.

ICANN decided to revisit the issue in January nearly eight months after its board shelved ICM’s original plan.

But things started to speed up when ICM claimed in a memo to ICANN that it had gone “well beyond what was reasonably required in reference to its application.”

The memo came on the heels of the board’s concerns, which were raised at the last ICANN meeting, that ICM doesn’t have the strong support of the adult webmaster community.

But ICM set out to demonstrate the support of the sponsored community by stating 76,723 .XXX adult website names have been pre-reserved since June 1, 2006.

ICM also said that 1,217 adult webmasters from more than 70 countries have registered on ICM’s site saying that they support .XXX and wish to register a name.

ICM President Stuart Lawley earlier this year said that his organization was on target.

“We have invested a lot of time and effort into this initiative and are determined to see it through to completion,” Lawley said.

That, however, changed Friday morning, when ICANN decided to shelve the plan for the third time.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Irish Parliamentary Committee Weighs Stricter AV Laws

The Irish national parliament’s Joint Committee on Arts, Media, Communications, Culture and Sport met Wednesday to discuss regulation of online platforms and improving online safety, including calls for stricter age verification by adult sites.

Ofcom Issues Guidance on Age Check Placement for Adult Sites

U.K. media regulator Ofcom on Wednesday published its recommendations for where and how adult sites should deploy age checks as required for compliance with the Online Safety Act.

Tubes Booster Launches Web Hosting Solutions

Content hosting platform Tubes Booster has launched two new hosting solutions.

YourPaysitePartner Rebrands as Paysite.com

YourPaysitePartner has officially been rebranded as Paysite.com.

SWR Data Announces 2026 'State of Creator' Winter Report

Adult industry market research outfit SWR Data has announced that it will release data from its annual State of the Creator survey at an XBIZ LA workshop, taking place at the Kimpton Everly Hotel.

Holly Randall Launches Marketing Firm, Signs Stripchat Deal

Holly Randall has launched her new marketing firm, Holly Randall Agency, and signed the agency’s first deal with Stripchat.

2026 XBIZ Conference Speaker Lineup Announced

XBIZ is pleased to announce the release of the full speaker lineup for XBIZ 2026, the latest edition of North America’s largest adult industry conference, set to take place Jan. 12-15 at the Kimpton Everly Hotel in Hollywood.

Dreamcam Rolls Out Browser-Based Passthrough VR

Dreamcam has introduced passthrough VR to its livestreaming platform.

2026 TEAs Nominees Announced

Nominees for the 2026 Trans Erotica Awards (TEAs), presented by Clips4Sale, have been announced. The ceremony will return to the Avalon in Hollywood on Sunday, March 8.

Lauren Phillips, Derek Kage Cap AEBN's Top 100 Stars of 2025

AEBN has revealed its top 100-selling stars of 2025 in both gay and straight theaters.

Show More